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MNM4805 Assignment 3 (COMPLETE ANSWERS) 2024 (PORTFOLIO)

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  • November 12, 2024
  • 14
  • 2024/2025
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MNM4805 Assignment 3
(COMPLETE ANSWERS) 2024
(PORTFOLIO)

, UNISA @ 2024

Title Page

Strategic Marketing Plan for Tesla, Inc.
Student Name:
Student Number:
Course Code: MNM4805
Assignment Number: 2
Unique Number:
Submission Date: 2024



Table of Contents

1. Introduction
2. Summary of the Existing Marketing Situation
o Current Market Overview
o SWOT Analysis
3. Marketing Objectives
4. Market and Marketing Strategies
o Overall Generic Strategic Direction
Tesla, Inc. will adopt a differentiation strategy combined with a focus strategy to capitalize on
its technological innovation and strong brand reputation.
5. Traditional Marketing Mix Strategy for Products
o Product
o Promotion
o Place
o Price
6. The Extended Value Marketing Mix for Services
o People
o Physical Evidence
o Processes
7. Action Programmes
o Strategy Implementation
o Time Scheduling
8. Marketing Budget
o Income Forecast
o Marketing Expenditure
9. Control
o Key Areas of Control
o Methods and Frequency of Control
10. Conclusion
11. References
12. Declaration of Own Work

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