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MRKT 5330 Marketing Management Chapter 18 fully solved rated A+
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MRKT 5330 Marketing Management Chapter 18 fully solved rated A+
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MRKT 5330 Marketing ManagementChapter 18 fully solved rated A+
List the four categories of nonstore retailing and briefly explain each. - correct answer ✔✔1. Direct
Marketing- has roots in direct-mail and catalog marketing; it includes telemarketing, television direct-
response marketing, and online shopping
2. Direct Selling- also called multilevel selling and network marketing, a multibillion dollar industry, with
companies selling door-to-door or through at-home sale parties
3. Automatic Vending- offers a variety of merchandise, including impulse goods such as soft drinks,
coffee, candy, newspapers, magazines, etc. They offer 24-hour selling, self-service, and merchandise that
is stocked to be fresh
4. Buying Service- storeless retailer serving specific clientele who are entitled to buy from a list of
retailers that have agreed to give discounts in return for ownership (p. 531)
Franchising - correct answer ✔✔Franchising is a major type of corporate retailing that achieves
economies of scale, greater purchasing power and wider brand recognition. Franchise businesses
account for more than 10 percent of businesses with paid employees in the 295 industries
Retail Marketing Decisions - correct answer ✔✔We now examine retailers' marketing decisions some key
areas: target market, channels, product assortment, procurement, prices, services, store atmosphere,
store activities and experiences, communications, and location.
Integrated Logistics Systems - correct answer ✔✔includes materials management, material flow systems,
and physical distribution, aided by information technology (IT). Information systems play a critical role in
managing market logistics, especially via computers, point-of-sale terminals, uniform product bar codes,
satellite tracking, electronic data interchange (EDI), and electronic funds transfer (EFT)
Store Atmosphere: - correct answer ✔✔The store or retailer look and physical layout that makes it hard
or easy to move around. How it considers the senses in shaping the customer experience which includes
the tempos of music affects average time and dollars spent in the supermarket, or low music and lead to
high sales.
, Market Logistics - correct answer ✔✔includes planning the infrastructure to meet demand, the
implementing and controlling the physical flows of materials and final goods from points of origin to
points of use to meet customer requirements at a profit.
Four steps in Market logistics: - correct answer ✔✔1. Deciding on the company's value proposition to its
customers
2. Selecting the best channel design and network strategy for reaching customers
3. Developing operational excellence in sales forecasting, warehouse management, transportation
management, and materials management
4. Implementing the solution with the pest information systems, equipment, policies and procedures
Types of retailers - correct answer ✔✔Consumers today can shop for goods and services at
a. Store retailers
b. Non-Store retailers
c. Corporate Retailing or Franchising
Store Retailers - correct answer ✔✔Perhaps the best known type of store retailers the department store.
Japanese department store such as Takashima and Mitsukoshi attract millions of shoppers each year and
feature art galleries, restaurants, cooking classes, fitness clubs, and children's playground
Non Store retailers - correct answer ✔✔-Although the overwhelming bulk of goods and services is sold
through stores, nonstore retailing has been growing much faster than store retailers, especially given e-
commerce and m-commerce
Corporate retailing and Franchising - correct answer ✔✔although many retail stores are independently
owned, an increasing number are part of a corporate retailing organization.
Retailing - correct answer ✔✔all the activities in selling goods or services directly to final consumers for
personal nonbusiness use
New types of Competitors - correct answer ✔✔Growth of intertype competition due to the growth of
the retail market over the years. Since giant retailers are able to expand into various product areas,
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