zero-sum game a situation in which one person's gain is another's loss
Individualism giving priority to one's own goals over group goals and defining one's
identity in terms of personal attributes rather than group identifications
Collectivism giving priority to the goals of one's group (often one's extended family or
work group) and defining one's identity accordingly
Style A person's individual voice expressed through creative word choice.
Diction Word choice.
Syntax Word order / Sentence structure
Authored Content Unstructured content in a wide variety of formats.
Verbal Fillers Words that we inject into our speech when we're not sure what to say next.
, GEB 3213 Exam 1 Questions With Solutions
grammar a system of rules that enables us to communicate with and understand others
Revision Reviewing a piece of content before submission or sending.
Direct Message Main purpose is to give the receiver unvarnished information.
Indirect Message Main purpose to deliver difficult or negative news in such a way as to
soften the blow.
Clear Content Provide all necessary information in a clear, concise way. Don't assume that
your reader knows what you're talking about.
Positive Tone If you have to deliver bad news, direct approach isn't the way to go. While
sending routine message you want to keep positive neutral tone.
Proper Form Business letters use a different format than personal letters. Business letters
use block formatting in which each paragraph is not indented. The paragraphs are usually single
spaced with a double space between each new paragraph