Pardot Specialist Exam: In-Depth Explanations
& Correct Answers - Guaranteed to Boost Your
Performance and Ensure Academic
Excellence!
Explain the purpose of the Prospect Lifecycle Report - CORRECT ANS- -Provides a visual
representation of the organization's sales funnel month-over-month (tracking from visitors,
to prospects, to marketing qualified leads [MQL], to sales qualified leads [SQL], to won
deals). By reviewing the report, you will have an idea of how well your marketing and sales
organizations are working together, as well as areas for improvement. Individual reports
can be used to gauge the prospect's journey through the lead nurturing cycle and deliver
targeted reporting for each stage.
Accessible under: Reports, Lifecycle
Where can you view Email Usage? - CORRECT ANS- -Admin > Overview
What information is available in the Email Usage Table? - CORRECT ANS- -Date, Drip
Emails Sent, List Emails Sent, Automated Emails, One-to-One Emails Sent, Engage Emails
Sent, All Emails
Where can the Administrator add a Whitelist IP Range? - CORRECT ANS- -Admin > Security
> Add Whitelist New Range +
What percentage of surveyed marketers stated that personalization is critical to current
and future success? - CORRECT ANS- -Over 90% --> 94%
,What percentage of increase in sales are businesses that are currently personalizing web
experiences currently seeing? - CORRECT ANS- -On average, 19%.
What is the main driver or motivation for personalized marketing? - CORRECT ANS- --
Improved business performance
- Improved customer service
(Over 66% of marketers cite these as reasons.)
What are the 4 types of criteria that can be used to helped personalize marketing
messages? - CORRECT ANS- -Job Title
Location (Geography)
Interest (Industry Specific)
Lifecycle Criteria (Prospects vs. Customers)
If a prospect has a low score, what type of content should they be exposed to? - CORRECT
ANS- -Education
If a prospect has a high score, what type of content should they be exposed to? - CORRECT
ANS- -Call-to-Action
For every field over 4, the percentage of decrease in form completion is: - CORRECT ANS- -
5%
What is progressive profiling? - CORRECT ANS- -Progressive profiling is a system where a
prospect is shown a dynamic form that uses conditional fields that only appear when
previous fields have been filled. A prospect will see different fields each time he/she
completes a form, preventing them from having to re-enter information.
,What are dependent fields in a form? - CORRECT ANS- -These fields a conditionally
displayed when certain values for other fields are selected (i.e. Once Company has been
entered, Job Title field may appear).
How can Variable Tags be used in forms? - CORRECT ANS- -The variable tag pulls in
prospect information from the form fields into the thank you content.
What are some landing page best practices? - CORRECT ANS- -- Use limited amounts of
links
- Always serve up relevant content (no bait and switch)
How can Dynamic Content be used in a landing page? - CORRECT ANS- -- certain html
content displayed based on score, grade, default field
How can you personalize email? - CORRECT ANS- -- Variable Tags
- Dynamic Content
What information can be used for Variable Tags? - CORRECT ANS- -Standard Information
- %%first_name%%, last name, company
When personalizing a website with dynamic content, where do you copy and paste the
script/code? - CORRECT ANS- -Into the website's html source code
*Be sure to test/check that the dynamic content works with the site's existing CSS style
sheets*
How to create a customer user role? - CORRECT ANS- -Admin >> User Management >>
Roles >> Copy corresponding rule, rename, uncheck all relevant options in Marketing,
Prospect and Admin Tab....save custom role
, What information about Visitors is available on the Visitor Table? - CORRECT ANS- -- the
number of times a visitor has come to your site
- the number of page views
- the visitor's hostname/referrer
- the visitor's first pageview
- the visitor's last page view
Given a scenario, understand how prospects accessing a file is reported: - CORRECT ANS-
-When a visitor or prospect clicks on the link to the file, we will recognize the click and
record it in your file report. The data is updated continuously so it should be close to real-
time.
How does a Visitor become a Prospect? - CORRECT ANS- -- provides email address by
submitting a form or landing page
What information is visible on the Prospect table? - CORRECT ANS- -Name, Company,
Score, Grade, Date of Last Activity
Identify the three webinar connectors: - CORRECT ANS- -a. WebEx
b. GoToWebinar
c. ReadyTalk
What does a dark green prospect icon indicate? - CORRECT ANS- -This prospect was
recently active (within the last 20 minutes)
What does a light green prospect icon indicate? - CORRECT ANS- -This prospect is active.
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