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TradeDesk: Marketing Foundations exam with 100% Correct Answers | Updated 2024 | Guaranteed A+
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TradeDesk: Marketing Foundations exam with 100% Correct Answers | Updated 2024 | Guaranteed A+
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TradeDesk: Marketing Foundations examwith 100% Correct Answers | Updated 2024 |
Guaranteed A+
"
Line item-based systems require you to create a different permutation for every bidding
scenario, which limits the amount of time you can spend on optimizing. ✔✔True
Line items are easier to optimize than bid factors. ✔✔False
In reference to line items, how many permutations are possible with the letters "ABC"? ✔✔6
You only have a few milliseconds to respond to a bid request in programmatic
advertising. ✔✔True
Although machine learning is superior for quantitative analysis, machines cannot process
the qualitative side (the context). ✔✔True
The average person has over 20 digital identities. ✔✔True
,Cookie mapping is an important piece to real-time bidding (RTB) because it connects users
across domains. ✔✔True
Which of the below is an example of a digital identifier? ✔✔All of the above
Cookie ID
Device ID
Postal Address
If a model is deterministic, then it varies and is subject to probabilities. ✔✔False
Your data is only as good as the assumptions you make. ✔✔True
Real-time bidding (RTB) does not require pixels or data collection. ✔✔False
Which of the following is a type of tag? ✔✔All Apply
Conversion
Retargeting
Data Import
, Campaigns that give view-through credit have a greater chance of success than those that
do not give view-through credit. ✔✔True
Good online advertising aligns the advertiser, agency, and technology provider. ✔✔True
Setting the wrong goals decreases a campaign's chance of success. ✔✔True
To achieve success in digital advertising, you need to know the rules of the game. The first and
most important rule is to: ✔✔Ask questions and set a goal
Which of the following should you consider in order to set your campaign up for success?
✔✔All apply
Giving view-through credit
Treating prospecting and retargeting separately
Focusing in on a specific geography (e.g., urban versus rural)
How do you win more business from existing clients? ✔✔Share insights back up the chain
A campaign's strategy depends on the sales cycle of the product being advertised. ✔✔True
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