Thesis

Assessment of electric vehicle repurchase intention: A survey-based study on the China EV market

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Course
Introduction to Economics (ECO301)

Institution
Queen Mary, University Of London (QMUL)

The goals of the research are to understand the repurchase intention of customers and evaluate the attributes of electric vehicles that influences customer satisfaction in China

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Uploaded on November 13, 2024
Number of pages 65
Written in 2024/2025
Type Thesis
Supervisor(s) James smith
Year Unknown

electric vehicle repurchase intention
electric vehicle performance

Institution
Queen Mary, University of London (QMUL)
Education Unknown
Course
Introduction to Economics (ECO301)

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Assessment of electric vehicle repurchase intention: A survey-based study on the China EV

market

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, Chapter 1: Introduction

1.0 Introduction

The increased global warming and its effect on the environment, economy, and social

lives of people has raised concern on the use of fossil fuels to power cars and industries. Studies

show that transportation sectors and industries have contributed significantly in the rise of global

warming. Presently, transport sector accounts for more than 20% of carbon emissions in the

world with projected increase of about 1.7% annually as number of vehicles are produced (Lin,

2024). The vehicular traffic has increased tremendous in China as infrastructure have improved

leading to generation of 74% of emissions (Shiau et al., 2020). The development has increased

pollution and deplete energy resources; hence, the increased need for alternative sources of

power. The necessity for developing technology that eliminates the carbon emissions has become

an emerging issue in China. The consumer intention to use electric vehicle has driven

government measures to promote the use of these technology through subsidies and policy. The

Chinese government underscored the need for electrifying transportation sector as the best option

for decarbonising (Yousaf et al., 2021). The adoption of batter electric vehicles has improved the

prospects of decarbonising the environment and enhancing energy efficiency; thus, providing

consumers with alternative to traditional internal combustion engines. Studies show that the

adoption of electric vehicles have a potential for reducing the consumption of petroleum

products in China 50%. China has maintained a global dominance for use of electric vehicles

accounting for more than 35% market (Hu et al., 2024; Hanifati & Salehudin, 2021; El-Gayar &

Elnoshokaty, 2023).. These developments have proven that the country is set to realize carbon

neutrality in the transport sector that fits well within the delineated objectives of Paris Climate

Agreement. The agreement is premised on enhancing the global response to rise in climate

,change through the reduction of temperature (Ashfaq et al., 2020). The international community

underscores the need for countries to mobilize and provide financial resources, improve capacity

building, and develop new technologies. In China, the government has supported the electric

vehicle industry through policy measures that enhance the supply and demand of the vehicles.

For instance, the government of China invested more than 200 billion yuan on tax breaks and

subsidies for electric vehicles for purchase (Saleh et al., 2024). These developments are integral

in propagating the use of electric vehicles in China while reducing the carbon emissions and

addressing environmental concerns.

1.1 Background

The adoption of electric vehicle in China is touted as an effective mechanism for

reducing the carbon emissions and reliance on fossil fuel. Unlike countries such the US and the

EU nations, China began the adoption of electric vehicles later but has continued to improve

policy measures to encourage consumption and use by consumers (El-Gayar & Elnoshokaty,

2023; Alanazi, 2023; Ashfaq et al., 2019). Many manufacturers in Chinese electric vehicle

industry experimented their products quietly resulting to development of high-quality battery

electric vehicles, plug-in hybrid electric vehicles, and hybrid electric vehicles. Studies show that

adoption of electric vehicles in China has enhanced the use of renewable energy, improved

energy reliability, and reducing carbon emissions (Narendiran & Vetrive, 2024; Lin, 2024; Liao

et al., 2017; Lee et al., 2021; Hsu et al., 2006). According to Zhao et al. (2024), the Chinese

electric vehicle industry has emerged as a leader with more than 60% of global sales, which

surpassed its goal of producing and using electric vehicles. The increased adoption of electric

vehicles in China, like the rest of the world, is bolstered by the legislative initiatives and the

market trends. Consumers are embracing the electric vehicles owing to the environmental

, concerns and its efficiencies and advanced technology (Hanifati & Salehudin, 2021). China is

expected to be leading producer and consumer of electric vehicles owing to the adoption of new

technologies, government interventions, and rise in consumer demands for sustainable products.

In essence, efforts of government such as restricting licencing internal combustion engine

vehicles in large cities in China has increased the demand by consumers on use of electric

vehicles (Hu et al., 2024). Also, consumer sentiments about the use of electric vehicles in China

has increased owing to availability of infrastructures such as the charging ports with remarkable

convenience and speed. The concerted efforts by government and industry players have

improved the consumer attitude towards the use of electric vehicles in China.

Conversely, the rise in newer technologies such as the battery has cemented the use of

electric vehicles by consumers in China. The government has subsidised and funded

development of newer electric vehicles batteries, which has helped in reducing the costs and

improving efficiency. A study by Zhao et al. (2024) showed that the electric vehicle batteries in

China are more reliable and cheaper while providing consumers with higher performance and

longer range. Similarly, the strengths in supply chain and manufacture of electric cars and their

batteries have helped in expanding the industry and changing consumer attitude. Cooperation

between the industry players through technology transfer and strategic partnership have driven

the growth of electric vehicle industry in China (Liao et al., 2017; Lee et al., 2021; Hsu et al.,

2006). The growth of the international market has significantly enhanced the positive attitude

and intention to use electric vehicles in China. The increased sale of Chinese electric vehicles has

provided the industry much-needed resources to support development of new technology that

meet consumer needs. According to Zhao et al. (2024), the Chinese electric vehicle brands are

gaining appeal to consumer for their advanced technology such as connected-vehicle features

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