NAPSRX Chapter 14 Exam Questions with Verified Solutions (Graded A+)
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NAPSRX Chapter 14
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NAPSRX Chapter 14
NAPSRX Chapter 14 Exam Questions with Verified Solutions (Graded A+)
Strong brand management and marketing strategies - Answers what 2 things are vital to a new product's successful launch
Pharmacological classification - Answers This refers to the way the drug works at the molecular, tissue and ...
NAPSRX Chapter 14 Exam Questions with Verified Solutions (Graded A+)
Strong brand management and marketing strategies - Answers what 2 things are vital to a new product's
successful launch
Pharmacological classification - Answers This refers to the way the drug works at the molecular, tissue
and body systems level
Therapeutic classification - Answers The key to this is to clearly state what a drug does clinically and the
usefulness in treating a particular disease
Prototype Drug - Answers the well-understood drug model with which other drugs in its representative
class are compared
International Union of Pure Applied Chemistry - Answers A chemical name is assigned using standard
nomenclature established by whom?
U.S. Adopted Name Council - Answers Who assigns the generic name for a drug?
The company marketing the drug - Answers Who assigns the drug's trade name?
Lower-cased/Capitalized - Answers The generic name for a drug is usually ______, while the trade name
is usually Capitalized
A negative formulary - Answers what is a list of tradename drugs that pharmacists may not dispense as
generic drugs
Pharmacoeconomics - Answers decision making relative to proper drug choices
90% - Answers Branded prescription pharmaceuticals contribute to around _____ of global
pharmaceuticals revenue
Pre-launch phase - Answers Brand focused strategies must begin during the ______
researchers have collected sufficient evidence for the product's effectiveness - Answers For new drugs
just being discovered, branding must start as soon as?
Values - Answers Beliefs that customers have about a brand that they find intuitively attractive and
which are likely to influence their purchase decisions
Functional Values
Expressive Values
Central Values - Answers Name the 3 types of values
Functional Values - Answers What the brand does for me
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