Exam (elaborations)
DMI Pro Exam
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Exam of 10 pages for the course DMI Pro at DMI Pro (DMI Pro Exam)
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DMI PRO EXAM QUESTIONS & 100%VERIFIED CORRECT ANSWERS
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fInbound Marketing - Pull Strategy, closely aligned with digital marketing, attracts leads by providing
helpful content
Outbound Marketing - Associated with traditional and digital marketing, uses volume and repetition to
spread word of existence, push strategy
Owned Media Example - Blog, Website, Social Media Account,
Paid Media Example - Display Ads, Social Media, Retargeting
Earned Media Example - Word of mouth promotion, reviews, and mentions
Direct Marketing - Mailings and brochures, flyers, and coupons
Broadcast Marketing - Product placement, program sponsorship, and cinema advertisement
Referral Marketing - Fidelity cards, word of mouth, and discounts for sponsorships
Traditional Marketing characteristics - Outbound, one-to-many, mass, passive audience
Digital Marketing characteristics - Active audience, inbound, one-to-one, individual
3i principles - 1. Initiate
2. Iterate
, 3. Integrate
What elements of a SMART objective are illustrated in the following statement?
In order to establish myself as a digital marketing expert, I will complete a diploma in digital marketing. -
Specific and Measurable
Audience Research - Survey tool, marketing research company, social media platform, behavior analytics
Social Listening - Hootsuite, hashtags, Tweetdeck, influencers
Social listening - identifies audiences interests
market research - provides third-party analysis of specific topics
What are the main benefits of a 360 marketing campaign? - Optimizes for scale and relevance, covers the
entire buying cycle
Steps of framework for managing projects - 1. Identify the project or campaign
2. Write a project brief
3. Develop goals and objectives
4. Get input from the team
5. Map out timelines and tasks
Why use content marketing in a digital strategy? - Grows brand or business awareness, Increases SEO
rankings, Recruits brand advocates
What are the potential benefits from including social listening in a content strategy? - Identify customer
sentiment in relation to your brand
Spot risks such as emerging competitors
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