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DMI+AMA Mock Exam
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Exam of 25 pages for the course DMI+AMA Mock at DMI+AMA Mock (DMI+AMA Mock Exam)
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DMI+AMA MOCK EXAM COMPLETES
DETAILED CASE STUDY
Two of the most important principles in Digital Marketing are outbound and inbound marketing.
Drag and drop each characteristic to the appropriate marketing strategy.
Inbound Marketing vs. Outbound marketing
1- Pull strategy
2- Push Strategy
3- Attracts leads by providing helpful content
4- Closely aligned with digital marketing
5- Uses volume and repetition to spread word of existence
6- Associated with traditional and digital marketing - Inbound:
Pull strategy
Attracts leads by providing helpful content
Closely aligned with digital marketing
Outbound:
Push Strategy
Uses volume and repetition to spread word of existence
Associated with traditional and digital marketing
Even when traditional and digital marketing work hand in hand, they are profoundly different in their
communication style and effect on consumers.
Drag and drop each characteristic to the type of marketing with which it is most closely aligned.
,Traditional Marketing vs. Digital Marketing
1- One-to-one
2- Outbound
3- Individual
4- Passive Audience
5- Active Audience
6- Inbound
7- Mass
8- One-to-many - Traditional:
Mass
Passive Audience
One-to-Many
Outbound
Digital:
Individual
Active Audience
One-to-one
Inbound
'In order to establish myself as a digital marketing expert, I will complete a diploma in digital marketing.'
What elements of a SMART objective are illustrated in this statement?
Choose TWO of the following:
1- Time-bound
2- Strategic
3- Measurable
4- Specific - Strategic
Specific
, You are developing a content calendar for the quarter. You have included the copy that you are going to
use, the theme, the date, and the time the post is to be published.
What elements are you missing?
Choose TWO of the following:
- The source
- The platform
- The budget
- The creative - The platform
The creative
Content promotion involves distributing your content to a wider audience via both paid and organic
channels.
If you pay a third party a commission to promote your content on their blog, social channels, or website,
what method of content promotion are you engaging in?
Choose one of the following:
- Influencer marketing
- Affiliate marketing
- Guest blogging
- Keyword Tagging - Affiliate Marketing
You need to assess how well your audience is engaging with the content on your website.
What metrics can help you to measure this?
Choose TWO of the following:
1- Cost per lead
2- Page views
3- Scroll Depth
4- Conversion rate - Page views
Scroll Depth
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