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HSP MGMT 3200 Exam 1 – Mizzou with complete solutions
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HSP MGMT 3200 Exam 1 – Mizzou with complete solutions
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HSP MGMT 3200 Exam 1 – Mizzou withcomplete solutions
Conventions - correct answer ✔✔-larger scale
-general session
-supplemental meetings
Conference - correct answer ✔✔-used interchangeable
-implies that attendees will be more involved
congress - correct answer ✔✔-international
-attendees will be more involved
-BIG $$$
forum - correct answer ✔✔-public discussion led by panelist or presenters
symposium - correct answer ✔✔-discussion led by panelist or presenters
-more formal & less back and forth
lecture - correct answer ✔✔individual presenter on a subject
seminar - correct answer ✔✔-sharing of knowledge
-back and forth between attendees to gain knowledge
workshop - correct answer ✔✔smaller groups that have specific problem/assignment/task/ something
they are trying to accomplish to gain skill
clinic - correct answer ✔✔similar to workshop with focus and instruction; element of drills & testing
, retreat - correct answer ✔✔-team building
-remote location
-training opportunities
institute - correct answer ✔✔education focus/ training opportunities
panel - correct answer ✔✔2 or more speakers offering view points, use of moderator
exhibitions/ Expo & trade shows - correct answer ✔✔within an industry/ discipline, hands on and visual
meetings - correct answer ✔✔catch all
Most price sensitive - correct answer ✔✔SMERF
Least price sensitive - correct answer ✔✔corporate
SMERF stands for? - correct answer ✔✔Social
Military
Education
Religion
Fraternal
Marketing - correct answer ✔✔-future planning
-long-term
-profit planning
-market segmentation
Ex.) social media, advertising space, TV ads, Radio
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