Track and Measure Web Traffic - Google Digital Garage Exam Questions Fully Answered.
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Course
Google Digital Garage Certification
Institution
Google Digital Garage Certification
Linda runs a guesthouse with a website where people can book their rooms online.
She's been using web analytics to monitor how customers interact with her website. Linda uses the information to improve the site and the visitor's experience.
Take a look at the following terms - do you know wha...
Track and Measure Web Traffic - Google
Digital Garage Exam Questions Fully
Answered.
Linda runs a guesthouse with a website where people can book their rooms online.
She's been using web analytics to monitor how customers interact with her website. Linda uses the
information to improve the site and the visitor's experience.
Take a look at the following terms - do you know what they mean in the web analytics world?
1. Time spent on site
2. Visitor's device type
3. Visitor's location
4. Signing up to the newsletter - Answer 1. Metric
2. Dimension
3. Dimension
4. Conversion
Linda's analytics data shows people unsubscribing from her newsletter after two weeks. These people
also aren't booking rooms at her guesthouse.
Linda gets some advice from her friends. Whose advice should she take? - Answer 1. "Review the
content of the newsletters to check if they're suitable"
2. "Check you're not sending too many newsletters"
Linda runs a guesthouse and has been using analytics to gather information about how people interact
with her website.
, She's recently revamped her newsletter, and has made the site responsive to appeal to users on mobile
devices.
Which elements of the analytics should Linda focus on to measure effectiveness of her changes? -
Answer 1. Number of people clicking on the links in her newsletters
2. Percentage of orders made on smartphones and tablets
Fill in the blank: Website analytics can tell you _____________. - Answer What time of day your
website gets the most traffic
Analytics can give you immediate valuable information about which type of customers? - Answer
Previous and current customers
If your key business goal is to get people to book rooms at your guesthouse, what data are you most
likely to be interested in? - Answer How many people are visiting your site book a room with you
Linda runs a guesthouse. She wants to use analytics to measure traffic coming to her website from
organic search results.
What can she learn from analytics reports? - Answer 1. Which search engines visitors use
2. How traffic is trending over time
3. How many visitors are using mobile devices
Linda owns a guesthouse and has a website where customers can book and pay for rooms in advance.
Linda uses SEM to create targeted ads for her rooms. She's now looking at the analytics data for the
different ad campaigns she runs.
Take a look at the analytics data for the three campaigns. Which one campaign is performing least well? -
Answer Family friendly guesthouse Lots to do nearby Come and see what we have to offer!
830 clicks 2% conversion rate
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