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Boatowner's Mechanical and Electrical Manual
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Unit 1: Product Design and Development1) Seven Phases of Morphology of Design Defined by Morris Asimow
Morris Asimow's seven faces of morphology of design outline the stages in the design
process that transform a need into a final product:
Feasibility Study:
This stage evaluates whether the product idea is feasible and viable within existing
resources, considering factors like cost, time, technology, and market demand.
Preliminary Design:
Basic design concepts are laid out. At this stage, sketches and rough layouts are created to
conceptualize the final product.
Detailed Design:
The conceptual design is turned into detailed specifications, including exact dimensions,
materials, tolerances, and assembly methods.
Planning for Manufacture:
The manufacturing process is designed, considering the resources required, production
methods, quality controls, and logistics.
Planning for Distribution:
Logistics for how the product will be delivered to the customer are planned, including
packaging, transportation, and inventory.
Planning for Consumption:
This involves designing the user experience, making sure the product meets the consumer’s
needs, and ensuring ease of use and maintenance.
Planning for Retirement:
The product's end of life is considered, including how it will be disposed of or recycled to
minimize environmental impact.
2) Stages of Product Development
The product development process generally follows these key stages:
Idea Generation
Creating ideas based on market trends, customer feedback, or technological advancements.
Concept Development
Narrowing down ideas to select the best concepts, and developing initial designs or models.
Feasibility Study & Business Analysis
Determining the feasibility in terms of production, marketability, and profit.
Design & Development
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