Exam (elaborations)
DMI PRO EXAM WITH Q&A COMPLETE SOLUTIONS
- Course
- Institution
DMI PRO EXAM WITH Q&A COMPLETE SOLUTIONS
[Show more]
Seller
Follow
Content preview
DMI PRO EXAM WITH Q&A COMPLETE SOLUTIONSInbound Marketing - ANSWER ->Pull Strategy, closely aligned
with digital marketing, attracts leads by providing helpful
content
Outbound Marketing - ANSWER ->Associated with traditional
and digital marketing, uses volume and repetition to spread
word of existence, push strategy
Owned Media Example - ANSWER ->Blog, Website, Social
Media Account,
Paid Media Example - ANSWER ->Display Ads, Social Media,
Retargeting
Earned Media Example - ANSWER ->Word of mouth promotion,
reviews, and mentions
Direct Marketing - ANSWER ->Mailings and brochures, flyers,
and coupons
Broadcast Marketing - ANSWER ->Product placement, program
sponsorship, and cinema advertisement
Referral Marketing - ANSWER ->Fidelity cards, word of mouth,
and discounts for sponsorships
, Traditional Marketing characteristics - ANSWER ->Outbound,
one-to-many, mass, passive audience
Digital Marketing characteristics - ANSWER ->Active audience,
inbound, one-to-one, individual
3i principles - ANSWER ->1. Initiate
2. Iterate
3. Integrate
What elements of a SMART objective are illustrated in the
following statement?
In order to establish myself as a digital marketing expert, I will
complete a diploma in digital marketing. - ANSWER ->Specific
and Measurable
Audience Research - ANSWER ->Survey tool, marketing
research company, social media platform, behavior analytics
Social Listening - ANSWER ->Hootsuite, hashtags, Tweetdeck,
influencers
Social listening - ANSWER ->identifies audiences interests
market research - ANSWER ->provides third-party analysis of
specific topics
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller insightguru867. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $15.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75632 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now