Digital Marketing - D098 Questions and Answers Latest (Verified Answers)
0 view 0 purchase
Course
Master Of Business administration
Institution
Master Of Business Administration
Digital Marketing - D098 Questions and
Answers Latest (Verified
Answers)
marketing activities that use electronic devices or the internet to connect with
customers - digital marketing
a philosophy that companies should understand needs of customers and make
decisions to satisfy those needs -...
Digital Marketing - D098 Questions and
Answers Latest 2024 - 2025 (Verified
Answers)
marketing activities that use electronic devices or the internet to connect with
customers - ✔✔digital marketing
a philosophy that companies should understand needs of customers and make
decisions to satisfy those needs - ✔✔marketing concept
internet-based marketing associated with the researching, submitting, and
positioning of a website within search engines to achieve maximum visibility -
✔✔search engine marketing (SEM)
process of increasing the quality and quantity of website traffic by increasing the
visibility of a website or web page to users of a web search engine - ✔✔search
engine optimization (SEO)
one-way marketing activities initiated by the company that send messages out to
consumers - ✔✔outbound marketing (push marketing)
two-way marketing activities that attract and pull consumers through different
stages of the sales funnel - ✔✔inbound marketing (pull marketing)
when consumers request and agree to receive specific topic or content
messages once or over a period of time - ✔✔permission marketing
measurable items that indicate the progress an organization is making toward its
business objectives - ✔✔key performance indicators (KPIs)
marketing activities that have the dual purpose of increasing profitability and
improving society - ✔✔cause-related marketing
any form of content that is created by an online user (images, video, text, audio,
etc.) - ✔✔user-generated content (UGC)
,the range of technologies and techniques used by marketers to increase the
effectiveness of marketing activities by capturing consumer data - ✔✔behavioral
targeting
individualized messages and offerings targeted to specific customers based on
data analysis - ✔✔individual marketing
marketing activities for a specific geographic area - ✔✔local marketing
immersive and targeted communication with customers to help move them
through the various stage of the buying process - ✔✔integrated marketing
campaigns (IMC)
a cohesive, seamless brand experience for the consumer through marketing
content that is optimized for each channel and device - ✔✔omnichannel
integration
the moral principles that guide decision-making and strategy within the marketing
function - ✔✔marketing ethics
data stored on a user's computer by the web browser - ✔✔cookies
data collected from a variety of sources with no direct connection with the data
source - ✔✔third-party data
data collected by a company about consumers and can include online and offline
info - ✔✔first-party data
data collected by another source as first-party data and sold - ✔✔second-party
data
a marketing specialization that involves the creation and sharing of meaningful
info (through stories, blogs, videos, and social media posts) designed to raise
interest in a company's products or services in a pull motion - ✔✔content
marketing
, the use of online applications, networks, blogs, wikis, and other collaborative
media for communicating brand messaging, conducting marketing, public
relations, and lead generation - ✔✔social media marketing
advertising on the internet that could be found anywhere toy access the web;
online advertising - ✔✔digital advertising
use of software and technology to automate marketing tasks, enabling sales and
marketing functions to perform more effectively and create more personalized
experiences for customers at scale - ✔✔marketing automation
part of an effective marketing strategy designed to help customers understand
the value of a product, prompt engagement, and reduce churn rate -
✔✔retention-based emails
marketing emails with an immediate conversion goal for the recipient, such as
making a purchase or downloading content - ✔✔promotional emails
a piece of content intended to induce a viewer, reader, or listener to perform a
specific act , typically taking the form of an instruction or directive (e.g. buy now
or click here) - ✔✔call to action
any way a consumer can interact with a business, whether it be
person-to-person, through a website or app, or any form of communication -
✔✔touch point
a click on a link or advertisement that leads to a website - ✔✔clickthrough
instances where an advertisement is displayed to consumers - ✔✔impressions
when a potential customer performs a desired act - ✔✔conversion
top of sales funnel, focused on bringing the customer through awareness -
✔✔TOFU
middle of sales funnel, focused on nurturing customers to move them through
awareness and interest into desire and action - ✔✔MOFU
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller AnswersCOM. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
