Exam (elaborations)
DMI COURSE EXAM REVIEW QUESTIONS AND ANSWERS
- Course
- Institution
DMI COURSE EXAM REVIEW QUESTIONS AND ANSWERS...
[Show more]
Content preview
DMI COURSE EXAM REVIEW QUESTIONS ANDANSWERS
You can stay on top of your content marketing efforts by using monthly content
reports.
As part of a content audit, what ought to be in a monthly content report? (2)
1. Density of keywords
2. Ideas for topics
3. The most effective content
4. Key analytics: ANSWER's top-performing content and important stats
You are creating the quarter's content calendar. Along with the theme, the date,
and the hour of the post's publication, you have also specified the copy and
format you plan to utilize. What components are you lacking? (2) ANSWER
The creativity and the platform
Start with the first step and list the five crawlability steps in the proper order.
ANSWER 1. Reduce the number of site errors
2. Make sensible use of redirects
3. Send in a sitemap in XML
4. Reduce the number of duplicate pages
5. Look for pages that are indexed.
What factors influence the order in which an ad is served when it enters a
Google Ads bid auction? ANSWER: Competitors' maximum CPC bid and
predicted CTR
Criteo's function is to display advertisements for goods that customers have
recently visited on the advertiser's website (dynamic remarketing).
What Tubemogul does: ANSWER gathers video advertising inventory from
multiple sources and uses audience profiles.
How big is a leaderboard advertisement? ANSWER: 728 x 90
, You are using Google Ads to track the effectiveness of a display campaign, and
you would like to alter the available metrics using the 'Modify columns' tool. To
include Clicks, Cost, and Average CPM in your campaign report, which column
do you need to modify? (1)
1. The ability to view
2. Characteristics
3. Performance
4. Conversions: Performance of Answers
To assess a website's efficacy, you must collect information on the metrics and
objectives you have chosen. What is the most effective instrument for this task?
1. SERanking
2. Search Console by Google
3. SEMRush
4. ANSWER for Google Analytics Analytics by Google
When in the buyer's journey is a GIF most effective? Awareness of Answers
Which point in the buyer's lifecycle does retargeting work best? - Conversion of
Answers
At what point in the buyer's journey is a blog most effective? ANSWER Interest
ANSWER Consideration: At what point in the buyer's lifecycle are webinars
most effective?
Even though your Q2 campaign budget has been cut, management still wants
you to grow the company's Instagram, LinkedIn, and Facebook following.
Which strategies work best for creating a devoted following? (2) ANSWER:
Participate in business-related social media groups. Use hashtags in posts to
improve discoverability.
Social media networks can be used by digital marketers for their marketing and
promotion initiatives.
Start with the first step and follow the proper order for establishing a successful
social media strategy. ANSWER: Name your campaign and establish your goal.
Describe the audience.
Incorporate imaginative content
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller luzlinkuz. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75632 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now