DMI DIGITAL MARKETING CERTIFICATION
V.9 EXAM QUESTIONS AND VERIFIED
ANSWERS
Both social listening techniques and audience research can give marketers
valuable information about their target market.
Drag and drop each social listening or audience research instrument into the
appropriate column. ANSWER Research on Audiences:
Social media platforms, behaviour analytics, survey tools, and marketing
research firm
Social Listening: Influencers Hootsuite, TweetDeck, and Hashtags
To comprehend digital marketing, one must grasp the ideas of inbound and
outbound marketing.
The traits that are most closely linked to inbound and outbound marketing
should be dragged and dropped into the appropriate column. ANSWER
Inbound: Draws in leads using a pull strategy that is closely related to digital
marketing and offers useful information.
Outbound: Push strategy, related to both digital and conventional markAeting,
uses repetition and volume to get the word out about your business.
For digital marketers, owned, paid, and earned media are three different types of
media channels.
Drag and drag each digital media example into the appropriate media channel.
ANSWER: owned a blog, social media account, and website
WOM promotion, mentions, and reviews were earned.
Paid: Retargeting, Social Media Ads, and Display Ads
Referrals, radio advertising, and direct marketing are examples of traditional
marketing strategies.
, Drag and drop each traditional marketing example into the corresponding
marketing strategy. ANSWER Direct: Brochures, coupons, fliers, and mailings
Broadcast: movie advertisements, program sponsorship, and product placement
Referral: WOM, sponsorship discounts, and fidelity cards
Although there are clear distinctions, traditional and digital marketing
frequently complement one other the best.
Drag and drop each attribute to the marketing kind it most accurately reflects.
ANSWER Conventional: one-to-many, passive audience, bulk, outbound
Digital: individual, inbound, one-to-one, active audience
When you apply the lessons you've learned about consumer engagement to your
digital marketing plan, which DMI 3i principle is demonstrated?
Select ONE option from the list below: ANSWER Iterate
A fundamental component of any digital strategy is comprehending how
important digital channels relate to the possible business prospects they may
assist unleash.
To support each online business goal, drag & drop it into the appropriate digital
channel. ANSWER Content marketing enhances the likeability and personality
of a brand.
SEO: Makes internet assets more visible and searchable
Social media gives you visibility and allows you to communicate with your
audience.
PPC: Brings interested people to a website
Which SMART goal components are demonstrated in the following statement?
I will finish a digital marketing diploma in order to position myself as an
authority in the field.
Select TWO of the following: ANSWER Specific & Measurable
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