CIPS L4M2 2.1 Marketing Features Analysis Training Exam Questions and Approved Performance Metrics 2024/2025
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Course
CIPS
Institution
CIPS
CIPS L4M2 2.1 Marketing Features Analysis Training Exam Questions and Approved Performance Metrics 2024/2025
Bargaining power results in - correct answer Share of available profit
Role of procurement in analysis - correct answer Analyse
Assess
Find ways to maximise value
What are porters...
CIPS L4M2 2.1 Marketing Analysis Training
Exam Questions and Approved Performance
Metrics 2024/2025
Bargaining power results in - correct answer Share of
available profit
Role of procurement in analysis - correct answer Analyse
Assess
Find ways to maximise value
What are porters 5 forces - correct answer supplier power,
threat of substitutes, buyer power, threat of new entrants,
degree of rivalry
Kraljic Matrix - correct answer A tool for portfolio analysis: a
four-box matrix that reflects the segmentation of spend based on
an assessment of the value of the spend relative to the market
risk to acquire
Supplier- High importance + high complexity/ supply risk = -
correct answer Strategic:
Product/ service critical
Complex
Seek partnerships
, Supplier- High importance + low complexity/ supply risk = -
correct answer Leverage:
Many suppliers
Low risk of failure
Use market competition to drive down prices
Factors that influence importance of spend - correct answer -
Value: 80/20 rule
-Importance
-Universality- is it used in many components
-Quality Impact
-Volume
-Company growth impact
Factors to analyses in different segments (5) - correct answer
1 Objectives
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