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AMA + DMI – EMAIL MARKETING EXAM QUESTIONS AND ANSWERS
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AMA + DMI – EMAIL MARKETING EXAMQUESTIONS AND ANSWERS
Foundational Email Campaign - ANSWER Baseline communications sent to
your broadest audience, such as newsletters, bulletins, holiday greetings, and
company or product announcements
Promotional Email Campaign - ANSWER Email messages to generate
revenue or product demand, such as sales and special offers, free trials,
discounts, and holiday shopping
Informational Email Campaign - ANSWER Email messages to generate
revenue or product demand, such as sales and special offers, free trials,
discounts, and holiday shopping
Engagers Email Campaign - ANSWER Email messages to inspire comfort,
familiarity, and interest among brand subscribers, such as surveys, reviews, or
rewards
One-on-one email campaign - ANSWER Communications targeted at
individuals based on their actions, inactions, or personal data, such as welcome,
post-purchase thank you messages
5 Categories of automated email - ANSWER Number one, functional. Two,
behavioural. Three, personal. Four, the sales lifecycle stage. And five,
transactional.
Single opt-in - ANSWER This is where an individual subscribes to emails
typically through a form on a webpage. A person enters his or her email
address, name, and any other details required and is then added to the
organization's email marketing list.
Double opt-in - ANSWER When a person subscribes to emails by submitting
an email address through a form or purchasing online, a confirmation email is
returned. This confirmation email message contains a request to verify consent,
, usually by clicking a link in the message. Only after a subscriber has clicked a
link in the verification message is their address verified and added to your list.
GDPR (General Data Protection Regulation) - ANSWER The European
Union's General Data Protection Regulation. It was introduced in 2018. It
requires strict user data and permission practices in relation to the collection and
use of Personally Identifiable Information (known as PII). People must
explicitly consent to receive marketing emails and consent to allowing website
cookie tracking on their devices.
Requires businesses to protect the personal data and privacy of European Union
citizens.
CCPA (California Consumer Privacy Act) - ANSWER which was introduced
in early 2020. It is similar to the GDPR though not as far-reaching in some
areas. Some interesting differences between CCPA and GDPR include opt outs
to prevent companies selling your consumer data to third parties.
CASL Canadian Anti-Spam Legislation - ANSWER relates specifically to
Canada, the Canadian anti-spam legislation of 2014. It requires marketers to
obtain permission from a user before they may send marketing material via
email or SMS.
CAN-SPAM Act - ANSWER s the Controlling the Assault of Non-Solicited
Pornography and Marketing Act of 2003. CAN-SPAM established certain
mandatory opt-out practices and requires email senders to clearly identify
themselves
GDPR (General Data Protection Regulation) Enforces: - ANSWER You can
only send marketing emails to users who have explicitly requested the content.
All personal user data must be protected at minimum standards and not shared
outside the business.
Users may request all data that is stored about them at any time
Users may also request that all data about them be deleted
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