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WPC 480- Final Exam correctly answered to pass
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WPC 480- Final Exam correctly answered to pass
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WPC 480- Final Exam correctlyanswered to pass
What is Strategy? - correct answer ✔✔What you will and will not do
Strategy Definition - correct answer ✔✔Integrated and coordinated set of actions that exploit core
competencies
Competitive Advantage - correct answer ✔✔Something you do better than anyone else
Sustainable Competitive Advantage Components (GOING TO BE A SHORT ANSWER, THINK OF UBER) -
correct answer ✔✔Cost to imitate, valuable, rare, and non-substitutable
Costly to Imitate - correct answer ✔✔a unique, historical event
Casually Ambigous - correct answer ✔✔Competitors don't know how you do what you do
Social Complexity - correct answer ✔✔Personal and interpersonal relationships give advantage
Valuable - correct answer ✔✔What is the firm really good at?
Rare - correct answer ✔✔Not easy to imitate
Does a sustainable competitive advantage last forever? - correct answer ✔✔No.
Liability of Foreigness - correct answer ✔✔Risk of participating outside a firm's domestic market that's
new to them (culture, laws & regulations, and currency)
, I/O Model (Industrial Organization) - correct answer ✔✔External Model: demographics, economic,
political, legal, sociocultural, tech, global, and physical environment
Resource Based Model - correct answer ✔✔Internal Model: process improvement, analyze activities
along supply chain, finance HR, IT
(how can we do more with less)
Five Force Model - correct answer ✔✔Threats of new entry, bargaining power of customers, bargaining
power of suppliers, threat of substitutes, and rivalry among competitors
Economies of Scale - correct answer ✔✔Spread your cost among many different divisions
Switching Costs - correct answer ✔✔Costs incurred by the customer when they decide to switch to
another product (describe in one sentence)
Why did the 1st snapple acquisition failed? - correct answer ✔✔Trying to only use them for their
warm/cold dist. network
went from healthy to nonhealthy
lost its uniqueness
fired famous spokespeople
lost credibility when people discovered it was water and sugar
people didn't buy in bulk
only sold top 15 best selling flavors
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