Antwoorden oefenvragen Online Marketing en Communicatie - OMC
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Course
Online marketing en communicatie (OMC)
Institution
NHTV (NHTV)
Book
Grondslagen van de marketing
De antwoorden van de 43 oefenvragen 2 handige filmpjes. De oefenvragen zijn gebaseerd op het boek grondslagen van de marketing. Van Bronis Verhage. ISBN 3174. De oefenvragen en de antwoorden zijn ook samen te koop in een bundel.
1 Vul deze woorden in bij de goede betekenis: marketingmix, marketing, product, prijs, plaats,
promotie, doelgroep, bartering, macromarketing, mesomarketing, micromarketing,
marketingconcept, behoeften
A – marketingmix
B – Promotie
C – plaats
D – marketing
E – Bartering
F – Macromarketing
G - Doelgroep
H – product
I – mesomarketing
J – marketingconcept
K – behoeften
L – prijs
M – micromarketing
2 Combineer de 4 P’s met de goede variant van de 4 C’s:
a=4
b=1
c=3
d=2
3 Combineer de verschillende soorten marketing bij de goede omschrijving.
a=2
b=1
c=3
d=8
e = 12
f = 11
g=7
h=6
i=9
j=5
k = 13
l = 10
m=4
4 Bij welke van de vier p’s hoort het woord: distributie?
a. Product
b. Prijs
c. Plaats
d. Promotie
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