Interactive Media Design – Midterm || very Flawless.
media correct answers ways of transmission; encompasses all the various technologies we use to
record information and transmit it to others
multimedia correct answers the integration of multiple media - such as visual imagery, text,
video, sound, and animation - which together can multiply the impact of the message
old media correct answers books, newspapers, magazines, film, sound recordings, radio,
television; directed towards a large, heterogenous and anonymous audience; publicly transmitted
and timed to reach the most audience members simultaneously
five principles of new media correct answers numerical representation; convergence; structural
modularity; automation; variability; cultural transcoding
numerical representation correct answers new media objects can be defined numerically
convergence correct answers merging together of previously discrete technologies into a new,
unified whole (EX: smartphone)
structural modularity correct answers a new media object retains its individuality when combined
with other objects in a large-scale project (EX: powerpoint)
automation correct answers the computer can be programmed to serve as an agent of content
design and production
variability correct answers creating and editing projects in one format, while distributing them in
another (EX: photoshop to JPEG)
cultural transcoding correct answers new media is partitioned into two competing parts; the
cultural layer (message), and the computer layer (medium)
design correct answers the synthesis of form and content
elements of design correct answers space, dots & lines, shape & form, size & scale, color &
value, texture & pattern
space correct answers in digital media, it is two-dimensional; positive (filled and negative
(empty)
dot correct answers the pixel
line correct answers the visual connecter between two points in space. associated with movement
and eye-flow
horizontal lines correct answers soothing
, vertical lines correct answers represent power and strength
diagonal lines correct answers provide the most energy to a design
form correct answers is 3-Dimensional and adds depth to a shape
shape correct answers is 2-Dimensional and formed by the enclosure of dots and lines; can evoke
the memory of objects or symbols
three dimensions of color correct answers hue, saturation & brightness (value)
color correct answers arguably among the most powerful communication tools in design; draws
attention, orders and organizes; sets tone and mood, elicits memories, and has cultural
associations
hue correct answers is color (eg red, blue, green, yellow)
value correct answers measured by how much white or black is mixed with a hue, or it can be
registered as the grayscale equivalent of a color
shades correct answers a hue mixed with black
tints correct answers a hue mixed with white
texture correct answers the surface attribute of a visual object. allows us to interact with a design
at a deeper, cognitive level
pattern correct answers the reoccurrence of a visual element within a design space
focal point/emphasis correct answers the center of attention in the design or layout; rules: have
one, limit one per page
ways to create emphasis correct answers contrast, color, depth, proportion
golden ratio correct answers mathematic visual construct widely used for determining
proportions of visual space
rule of thirds correct answers basic principle is to divide your frame into thirds, horizontally and
vertically, so that you have nine parts in your frame
power points correct answers intersections of the lines; where the key concepts of the frame
(heads, eyes, main elements) should be placed
contrast correct answers limitless ways to create it: positive/negative, color, shapes, texture, etc.;
helps avoid visual boredom