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Interactive Media Design – Midterm || very Flawless.

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  • Course
  • Interactive Media Design
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  • Interactive Media Design

media correct answers ways of transmission; encompasses all the various technologies we use to record information and transmit it to others multimedia correct answers the integration of multiple media - such as visual imagery, text, video, sound, and animation - which together can multiply the i...

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  • November 19, 2024
  • 5
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • Interactive Media Design
  • Interactive Media Design
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Interactive Media Design – Midterm || very Flawless.
media correct answers ways of transmission; encompasses all the various technologies we use to
record information and transmit it to others

multimedia correct answers the integration of multiple media - such as visual imagery, text,
video, sound, and animation - which together can multiply the impact of the message

old media correct answers books, newspapers, magazines, film, sound recordings, radio,
television; directed towards a large, heterogenous and anonymous audience; publicly transmitted
and timed to reach the most audience members simultaneously

five principles of new media correct answers numerical representation; convergence; structural
modularity; automation; variability; cultural transcoding

numerical representation correct answers new media objects can be defined numerically

convergence correct answers merging together of previously discrete technologies into a new,
unified whole (EX: smartphone)

structural modularity correct answers a new media object retains its individuality when combined
with other objects in a large-scale project (EX: powerpoint)

automation correct answers the computer can be programmed to serve as an agent of content
design and production

variability correct answers creating and editing projects in one format, while distributing them in
another (EX: photoshop to JPEG)

cultural transcoding correct answers new media is partitioned into two competing parts; the
cultural layer (message), and the computer layer (medium)

design correct answers the synthesis of form and content

elements of design correct answers space, dots & lines, shape & form, size & scale, color &
value, texture & pattern

space correct answers in digital media, it is two-dimensional; positive (filled and negative
(empty)

dot correct answers the pixel

line correct answers the visual connecter between two points in space. associated with movement
and eye-flow

horizontal lines correct answers soothing

, vertical lines correct answers represent power and strength

diagonal lines correct answers provide the most energy to a design

form correct answers is 3-Dimensional and adds depth to a shape

shape correct answers is 2-Dimensional and formed by the enclosure of dots and lines; can evoke
the memory of objects or symbols

three dimensions of color correct answers hue, saturation & brightness (value)

color correct answers arguably among the most powerful communication tools in design; draws
attention, orders and organizes; sets tone and mood, elicits memories, and has cultural
associations

hue correct answers is color (eg red, blue, green, yellow)

value correct answers measured by how much white or black is mixed with a hue, or it can be
registered as the grayscale equivalent of a color

shades correct answers a hue mixed with black

tints correct answers a hue mixed with white

texture correct answers the surface attribute of a visual object. allows us to interact with a design
at a deeper, cognitive level

pattern correct answers the reoccurrence of a visual element within a design space

focal point/emphasis correct answers the center of attention in the design or layout; rules: have
one, limit one per page

ways to create emphasis correct answers contrast, color, depth, proportion

golden ratio correct answers mathematic visual construct widely used for determining
proportions of visual space

rule of thirds correct answers basic principle is to divide your frame into thirds, horizontally and
vertically, so that you have nine parts in your frame

power points correct answers intersections of the lines; where the key concepts of the frame
(heads, eyes, main elements) should be placed

contrast correct answers limitless ways to create it: positive/negative, color, shapes, texture, etc.;
helps avoid visual boredom

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