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SMPS CPSM Domain 5 Multiple Choice Questions And Answers
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SMPS CPSM Domain 5 Multiple Choice Questions And Answers Which of the following terms describes the symbolic embodiment of a company, product or service represented through images and ideals? a) Brand b) Brand Architecture c) Corporate Identity d) Unique Value Proposition ANS c Which of th...

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  • November 20, 2024
  • 6
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • smps cpsm domain 5
  • smps cpsm domain 5 multiple choice questions and a
  • smps cpsm domain 5 multiple
  • which of the following terms describes the symboli

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SMPS CPSM Domain 5 Multiple Choice Questions
And Answers
Which of the following terms describes the symbolic embodiment of a company, product or service
represented through images and ideals?
a) Brand
b) Brand Architecture
c) Corporate Identity

d) Unique Value Proposition ANS c


Which of the following is most important in building brand awareness?
a) Consistency
b) Differentiation
c) Proof Points

d) Color Choice ANS a


Which brand architecture scheme uses one name for the branding of all entities?
a) Co-Branding
b) Dominant Architecture
c) Endorsed Branding

d) Monolithic Architecture ANS d


A joint venture logo in which both firms' logos are included is considered:
a) Logo-linked architecture
b) Endorsed branding
c) Co-branding

d) Discrete architecture ANS c


What is the first step in developing a communications plan?

, a) Identify key topics
b) Define communications objectives
c) Engage firm stakeholders

d) Define the target audience ANS b


When defining your target audience, you should:
a) Focus mainly on demographic characteristics
b) Attempt to reach as many people as possible
c) Define only one target audience

d) Narrow the audience as much as possible ANS d


The practice of participating in dialogue with clients through social media, content sharing, and other
tools is known as:
a) Outbound marketing
b) Social selling
c) Thought leadership

d) Rainmaking ANS a


In a B2B industry, the firm's _____________ is its main product:
a) Mission Statement
b) Knowledge
c) 3-D Modeling Software

d) Leadership Team ANS b


Which social platform is the ideal method for establishing and reinforcing a thought leadership
position?
a) LinkedIn
b) Twitter
c) Company blog

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