Exam (elaborations)
Mancosa Introduction to Corporate Communication Revision
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These are Questions and answers covering unit 1 to 6 on introduction to corporate communication
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, UNIT 6:EXAMINATION PREPARATIONUNIT INTRODUCTION
• This unit focuses on:
• Revision and Examination Preparation
, UNIT 6:EXAMINATION PREPARATION
UNIT LEARNING OUTCOMES
This unit covered:
Unit 1: Introduction to Corporate Communication
Unit 2: History of Corporate Communication
Unit 3: Overview of Corporate Communication
Unit 4: Functions of Corporate Communication
Unit 5: Corporate Communication in South Africa
Unit 6: Corporate Communication in the Changing Digital Media Landscape
, Unit 1: Introduction to Corporate Communication
Define Corporate Communication.(5 marks)
Explain the role of Corporate Communication in modern organizations.(10
marks)
Discuss the key elements of effective Corporate Communication.(10 marks)
Why is it important for organizations to have a cohesive communication
strategy? Provide three examples.(10 marks)
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