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COM 200 Exam 1|91 Questions and Answers A+ Rated
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COM 200 Exam 1|91 Questions and Answers A+ Rated
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COM 200 Exam 1|91 Questionsand Answers A+ Rated
Who wrote the textbook? - -Donald Treadwell
- What is the max amount of absences required before you fail
automatically? - -7
- Communication scholars differ in - -Ontology and Epistemology
- Generally, researchers assume that either human communication is ______
or ______ - -Objectively measurable; Subjective and individualistic
- What processes link observation to theory? - -Induction, Deduction, and
Abduction
- Ways of understanding communication include: - -tenacity, intuition,
authority, empiricism
- Research may begin with: - -specific hypotheses, general research
questions, or no specific questions at all
- Credible research must have: - -logical link between methods chosen and
the assumptions that underpin them
- When you draw conclusions about personality type, you are doing... - -
Abduction
- Induction - -Reasoning from observations to a theory that might explain
your observations
- Deduction - -Moves from a theory to defining the observations you will
make to test the theory
- Abduction - -Reasoning from an effect to possible causes
- Goals of Research: - -Exploration, Description, Explanation, Prediction,
Control, Interpretation, Criticism
- Female gamers who play games that are explicit and often objectify
women will experience a similar desensitization toward treatment of women
that has been established among male players - -Prediction
, - What are the most common ethical dilemmas encountered by PR
practitioners in mid-size markets? - -Description
- What motives and justifications are offered by political volunteers for
continuing to work for a candidate even after it is fairly clear they cannot win
the election? - -Criticism
- Five most common epistemological positions: - -Tenacity, Authority,
Empiricism, Intuition, Rationalism
- Epistemology - -How we know what we know
- Tenacity - -We've always done it that way
- Empiricism - -Observation
- Operationalize "Comparing the level of sexuality in fragrance ads in
Maxim" - -Observations by trained observers who count up occurrences on
tabulation form
- Operationalize "Sex of respondent" - -Check a box
- Operationalize "Perceived credibility of specific celebrity" - -10/20 item
questionnaire asking about attitudes/behaviors
- Nomothetic Worldview - -Human behavior is predictable, objectively
measurable, and generalizable
- Idiographic Worldview - -Sees human behavior as individualistic,
unpredictable, and subjective
- What kind of research guides what others in the field discovered? - -
Research methods, ethics, language and style
- Scholarly Articles - -Go through a peer review before publication
- Popular Articles - -Published without a refereeing process,typically in daily
or weekly media, and targeted to lay audience
- Trade Articles - -Written by experts, but the experts are more likely to be
practitioners than academics, not peer reviewed or refereed
- #1 on Glass Model of Bibliographic Research - -Wide-ranging findings from
your initial research
- #2 on Glass Model of Bibliographic Research - -Very specific citations
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