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Analyse publicitaire d'une image
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Il s'agit d'une analyse publicitaire d'une image de Burger King en plusieurs temps.
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41000656Q
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Sémiologie de lacommunication &
Analyse publicitaire
Amir EL HADRI, 41000656
Université paris Nanterre
0
, Table des matières
I. Présentation de l’image Publicitaire ......................... 3
a. Contexte ............................................................................... 3
b. Justification du choix ................................................... 3
c. Thématique sémiologique .............................................. 3
II. Problématique ....................................................................... 3
III. Analyse sémiologique.................................................... 4
a. Niveau descriptif .............................................................. 4
b. Niveau analytique ........................................................... 4
c. Niveau iconique .................................................................. 5
1. Signes .................................................................................... 5
2. Syntaxe visuelle ............................................................. 5
3. Connotations .................................................................6
4. Configurations............................................................... 7
5. Conclusion........................................................................ 7
d. Niveau linguistique ........................................................... 7
e. Rapport texte-image ......................................................8
f. Processus de commutation .........................................8
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