POLI 2051 Exam 3 Review Questions With Complete Solutions
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Course
POLI 2051
Institution
POLI 2051
POLI 2051 Exam 3 Review Questions With
Complete Solutions
Negative Ads: Focus on the opponent
-Reason to vote against
Brief history of political ads first run by Eisenhower in 1952, tended to be short, sold
candidates like products, etc.
when did Negative ads start Began with the Daisy Girl...
POLI 2051 Exam 3 Review Questions With
Complete Solutions
Negative Ads: Focus on the opponent
-Reason to vote against
Brief history of political ads first run by Eisenhower in 1952, tended to be short, sold
candidates like products, etc.
when did Negative ads start Began with the Daisy Girl ad in 1964.
What do you do if you are attacked? Attack back on the same issue.
Bipartisan Campaign Reform Act of 2002 - what did it do? Many things but it established
the rule that candidates had to approve their ads.
Uncontrolled Media candidates have less control over the content.
Debates - when did they first occur? 1960 with Nixon vs. Kennedy.
, POLI 2051 Exam 3 Review Questions With
Complete Solutions
News coverage what are Characteristics of media coverage of politics Horse-race
coverage
Issueless
Pack journalism
Style over substance
Anything is newsworthy mentality
Interpretative
Negative
Bothsidesism where the media report both sides uncritically despite one side's position
being nonsensical or untruthful.
Hints from the text: Federal regulatory agencies
Framing
Agenda setting
*Watchdog function
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