POLI 2051- Exam 3 Review Questions With Complete Solutions
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Course
POLI 2051
Institution
POLI 2051
POLI 2051- Exam 3 Review Questions With
Complete Solutions
How do candidates & politicians use the media? Image building through media
Controlled media candidates control the content of the message
types of advertisements -positive (acclaim)
-negative (attacks)
-defenses
Positive (acclaim) ...
POLI 2051- Exam 3 Review Questions With
Complete Solutions
How do candidates & politicians use the media? Image building through media
Controlled media candidates control the content of the message
types of advertisements -positive (acclaim)
-negative (attacks)
-defenses
Positive (acclaim) ads -self-praise; "I will improve education," "I will work for a
prescription drug benefit."
-Not trashing an opponent but praising yourself
Negative (attack) ads -criticism of opponent
-"My opponent opposes tax cuts for Americans
, POLI 2051- Exam 3 Review Questions With
Complete Solutions
Defense ads responses to attacks
Negative ads focus on the opponent
reason to vote against
History of Ads: -1st presidential ads were aired in 1952; Eisenhower
-Early days: sold candidates like products; jingles & cartoons
-Daisy Girl Ad started attack advertising
-After years of attack ads, Congress tried to limit them with Bipartisan Campaign Reform Act of
2002
-Didn't really work-other groups stepped up the efforts
, POLI 2051- Exam 3 Review Questions With
Complete Solutions
What do you do if you're attacked Counterattack on the same issue- red phone ad from
2008
Why do candidates attack, especially since we are generally against negativity? -Out of
fear; more attacks in a close race
-Because they work; they tend to be remembered better
Uncontrolled media candidates have less control over the content (Trump relied heavily
on this)
Debates -First debate in the presidential general election was in 1960 with Nixon vs
Kennedy. The next ones weren't held until 1976, and we had at least one every presidential
election
Debates tend to be more positive than negative, but that trend has not been as evident in
the most recent presidential election
, POLI 2051- Exam 3 Review Questions With
Complete Solutions
Horse-race coverage not as much about substance
Tells who is winning and who is losing
Pack journalism normally you get the same kind of info
style over substance how you present yourself
anything is newsworthy mentality anything is subject to news-cover, there were things
that the press shouldn't cover but now they do
Characteristics of media coverage of politics -Horse-race coverage
-Issueless
-Pack journalism
-Style over substance
-Anything is newsworthy mentality
-Interpretative
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