LSU POLI 2051 Exam 3 Questions With Complete Solutions
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Course
POLI 2051
Institution
POLI 2051
LSU POLI 2051 Exam 3 Questions With
Complete Solutions
In political science, we are primarily concerned with __________ because it informs us as
citizens. information media
controlled media Candidates control the content of the message.
controlled media example Campaign commercials or rallie...
LSU POLI 2051 Exam 3 Questions With
Complete Solutions
In political science, we are primarily concerned with __________ because it informs us as
citizens. information media
controlled media Candidates control the content of the message.
controlled media example Campaign commercials or rallies.
Types of Advertisements (controlled media) Positive (self praise)
Negative (attacks/criticism of opponent)
defenses "That's not true" - not effective
Attacking back on the same issue is most common and effective.
Who did political ads start with? Eisenhower in 1952
They tended to be short and sold candidate-like products.
, LSU POLI 2051 Exam 3 Questions With
Complete Solutions
first negative ad Daisy girl ad
Why do candidates attack even though we are generally against negativity? Out of fear
(there's more attacks in a close race); because they work (tend to be more remembered)
What do you do if you're attacked? Counterattack on the same issue (ex. red phone ad
from 2008).
What did the bipartisan campaign reform act of 2002 do? Tried to limit negative attack
advertisements but didn't work
Other groups stepped up the efforts to provide these attack ads
uncontrolled media Candidates have less control over the content
uncontrolled media examples Debates & News coverage
When did debates first occur? In the presidential general election in 1960 with Nixon V.
Kennedy. Next ones didn't occur until 1976 and since then we've had at least one every election.
, LSU POLI 2051 Exam 3 Questions With
Complete Solutions
characteristics of media coverage of politics - Horse-race coverage (a sporting event)
- Issue-less (issue covered and then moved on from)
- Pack journalism (everyone tends to cover the same thing)
- Style over substance (not about what you say but HOW you say it that's remembered)
- Anything is newsworthy (anything goes, nothing private)
- Interpretative (they tell you how to think about it and give a spin on their story)
- Negative
horse-race coverage Sporting event
issueless Issue covered and then moved on from.
pack journalism Everyone tends to cover the same thing.
style over substance Not about what you say but how you say it that's remembered.
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