D - correct answer ✔✔1) Which one of the following integrates the data base files from several different
corporate functions (e.g. sales, marketing, inventory etc. ) so that employees can process/view
enterprise wide information.
a)CRM
b)DBMS
c)SCM
d)None of the above
B - correct answer ✔✔True(A)/False(b) An organization which introduces a new technology to the
market place 6-12 months before the competition will always be successful i.e. strong sales and strong
market share driven by sales of the products/services incorporating the new technology.
A - correct answer ✔✔True(a)/False(b) The standards for Help Line calls are 30 seconds response time,
and solution on the first call.
B - correct answer ✔✔True(a)/False(b) Inbound logistics involve the movement of product from the
manufacturer to the retailer.
B - correct answer ✔✔True(a)/False(b) If a student loses half of his/her credits when he/she transfers to
Baruch from another school this could be considered a SWITCHING COST.
B - correct answer ✔✔A data base consists of multiple data warehouses.
A - correct answer ✔✔True(a)/False(B) A system which does not exceed the 3-5 second response time
standard regardless of transaction volume is considered to have good SCALING capability.
, A - correct answer ✔✔True(a)/False(b) Drill down is the effort to move from coarse data e.g. regional
information, to granular information e.g.street address, zip code etc., when querying files.
B - correct answer ✔✔True(a)/False(b) Real time and on-line processing are synonomous terms and can
be used interchangeably.
A - correct answer ✔✔True(a)/False(b) The number and width of the BUSES in a computer are directly
correlated to its speed of processing.
A - correct answer ✔✔True(a)/False(b) When dealing with SCM, INBOUND LOGISTICS and OUTBOUND
LOGISTICS are considered primary activities while Human Resources is considered a secondary activity,
C - correct answer ✔✔The technology to use electronic tags and labels to identify objects wirelessly over
short unobstructed distances is referred to as
a)SCM
b)CRM
c)RFID
d)None of the above
A - correct answer ✔✔True(a)/False(b) Unstructured decision making occurs primarily at the strategic
level.
A - correct answer ✔✔True(a)/False(b) Porter's Model includes the impact of "NEW ENTRANTS" into the
market place.
C - correct answer ✔✔17) Trying to sell an existing client an upgraded and more expensive model of a
product he has bought several times before is referred to as
a)Cross selling
b)Sample selling
c)Up selling
d)None of the above
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