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COB 300 Marketing Final Exam (Mert Tokman) Questions and Answers
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COB 300 Marketing Final Exam (Mert Tokman) Questions and Answers
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COB 300 Marketing Final Exam (MertTokman) Questions and Answers
What company is a world-class new-product machine? - Answers -Apple
Radical Innovation - Answers -High degree of learning. Basically a new product.
Discontinuous
Incremental Innovation - Answers -Almost no learning from customer. Continuous
Dynamically Continuous Innovation - Answers -Not entirely new learning (electric
toothbrush)
Benefits of Virtual Reality - Answers -Simulates tough situations. Useful for education.
Virtual buildings (classrooms, conference rooms). Good for destructive testing
Characteristics of Service - Answers -Intangible. No shelf life. Personality aspect
(consumers have a hard time distinguishing between employee and company as a
whole)
4 Product Types - Answers -Convenience
Shopping
Specialty
Unsought
4 P's of Marketing Mix - Answers -Price
Product
Promotion
Place (distribution)
Types of Business Products - Answers -Raw Materials
Manufactured Materials
Component Parts
Capital Equipment
Accessories
MRO (maintenance repair or operation)
Different Levels of a Product Portfolio - Answers -Product Category
Brands
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