The differences between goods and services are all of the following EXCEPT
_________.
A intangibility
B perishability
C marketability
D inseparability - Answer-C
Brian's boss is explaining the concept of buying centers in B2B marketing. His boss
indicates that with complicated business purch...
BMAL-590 Week 1 Section 1 Marketing
exam (Questions & Answers) Rated
100%
The differences between goods and services are all of the following EXCEPT
_________.
A intangibility
B perishability
C marketability
D inseparability - Answer-C
Brian's boss is explaining the concept of buying centers in B2B marketing. His boss
indicates that with complicated business purchases, it's not one person making the
decision and that each purchase involves different roles. The VP says that the person
who first kicks off the purchase process is the ________.
A initiator
B influencer
C administrator
D gatekeeper - Answer-A
5Cs - Answer-customers
company
context
collaboration
competitors
STP - Answer-segmentation
targeting
positioning
4Ps - Answer-product
price
promotion
place
Marketing can be involved in: - Answer-goods
, services (hotels and airlines)
nonprofit organizations (organ donation)
government agencies (smoking cessation)
events (baseball game)
people (political campaigns and athletes)
ideas
companies
industries
experiences (ESPN Zone)
Marketing evolution: - Answer-production orientation, through selling orientation, arriving
at the customer orientation
Marketing world - Answer-customer-oriented and customer-empowered world where the
goal is to build and maintain relationships with the customer
CMO - Answer-chief marketing officers
American Marketing Association defines marketing as: - Answer-the activity, set of
institutions, and processes for creating, communicating, delivering, and exchanging
offerings that have clue for customers, clients, partners, and society at large
Marketing - Answer-the theory and practice of identifying needs and distributing goods
in a competitive society.
Market: - Answer-the aggregate of all people or organizations who have a need for, or
want, a product or class of products and have the money to pay for them. It is
sometimes used to mean a place, real or virtual, where buyers and sellers meet to buy
or sell goods.
Classical Marketing Concept: - Answer-a philosophy which guides the attitude of
everyone in a firm to stimulate and satisfy the needs and wants of every customer.
competitive marketing strategy: - Answer-nvolves product strategy, pricing strategy,
integrated marketing communications, channels, and logistics strategy. It needs to offer
value to the target market, that is defined by marketing, so that the business may focus
on those selected markets
5Cs (expanded) - Answer-Customers: Who are they? What are they like? Do we want
to draw different customers?
Company: What are our strengths and weaknesses? What customer benefits can we
provide?
Context: What is happening in our industry that might reshape our future business?
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