MCOM 320 EXAM QUESTIONS WITH 100% CORRECT ANSWERS
What is a rhetorical question and why it is used? - Answer- a question that does not require an answer, but permits the person to think
List five different types of support you could use to develop an important point in a presentation. - Ans...
What is a rhetorical question and why it is used? - Answer- a question that does not
require an answer, but permits the person to think
List five different types of support you could use to develop an important point in a
presentation. - Answer- Explanations: definitions, statistics, details
Illustrations: examples, metaphors, stories
Evaluations: qualitative comparisons and testimonials
Applications: in the past and the future
Illustrations: business graphics, concept maps, photos
What tactic can you take when you are persuading the audience to choose one option
over others? - Answer- The most common approach is compare and contrast the
differences. Emphasize the strengths of the option you want and de-emphasize its
weaknesses.
List three major ways that people learn. - Answer- auditory (listening), visual, and
kinesthetic (experience/doing)
List the four major types of presentation delivery. - Answer- Memorized
Manuscript (read verbatim)
Extemporaneous (outline, but message is spontaneous)
Impromptu
What is the difference between pronunciation and enunciation? - Answer-
Pronunciation: saying words properly
Enunciation: how distinctly words are said
What should you do with your hands when you are not gesturing? - Answer- drop them
to your side or put one hand to the waist area and drop the other hand to the side. In an
informal situation, men may put one hand in a pocket.
List two different ways to deal with boredom in one of your presentations. - Answer- put
more energy into gestures and voice, tell an engaging story, watch a video, move on to
another part, display a visual aid, involve the audience, ask a question
List two guidelines for conducting an effective Q&A session. - Answer- 1. everyone
needs to hear the question
,2. involve everyone in the answer (whole audience)
3. answer clearly and concisely
4. admit you don't know and get back to them
5. use visuals to support your answer
Describe the four basic phases of writing - Answer- Content: What do you want to say
and how do you want to explain it.
Organization: Order and structure of writing.
Writing: Compose and revise the writing.
Design: Formatting and visual design.
Explain the three main purposes of most written messages. Why is the third purpose so
important? - Answer- Inform: This includes the information you want your audience to
know after reading what you wrote.
Persuade: What action do you want the audience to take after reading what you wrote.
Build relationships of trust: What do you want the audience to feel and know about who
you are? Help build a respect and trust.
Why should you analyze the audience before you begin writing? - Answer- Analyzing
the audience will enable you to write clearly and concisely. You will understand the
audience's background and therefore know what would have the largest effect on them.
You will also know what not to say that might hurt your relationship with your audience.
What is WIIFM? Why is it important in writing and speaking in various audiences? -
Answer- WIIFM stands for "What's in it for me?" The writer and speaker needs to
remember that each audience is different. Each person in the audience is different. The
writer and speaker may not be able to fit every person's needs, but they will be able to
know the overall needs of the audience. Each person in the audience is asking WIIFM
so make sure to have your writing or speech match the general needs of the audience.
Why is outlining important? - Answer- Outlining is important because it will enable you
to be structured in your writing. You will be able to organize what you want to say. You
will be able to make sure your writing is balanced and that each argument you make is
backed by a balanced amount of examples, quotes, pictures, and other helpful
additions.
What is bottom-up outlining? In what context is it most useful? - Answer- Bottom-up
outlining involves using details to determine the overall points of a paper. This is most
useful when you do not have your main points given to you already.
What is mind mapping? Why might you use it instead of traditional outlining? - Answer-
Mind-mapping is the process of connecting a big idea with smaller ideas. It is a top-
down approach because it starts with the main idea and gets more detailed. Mind
mapping is more visual because you can draw shapes around all your different points.
People might use this technique over traditional outlining if they find visual outlines more
helpful.
, What steps are required to turn a free list into an outline? - Answer- (1) Categorize the
free list into related groups. (2) Reorder the sequence of the groups so that it makes the
most sense logically.
What is involved in the process of classifying? - Answer- When classifying you find
related ideas and group them together under larger ideas. You can do this on a
computer or on a piece of paper depending on how large your free list is. For a paper
version of this divide the paper into 3 sections with sections about the free list,
categorizing, and sequencing.
Indicate whether each of the following is an example of chronological or non
chronological sequencing: quantitative, problem-solution, spatial, narrative, cause-
effect. - Answer- Quantitative: non-chronological
Problem-solution: chronological
Spatial: non-chronological
Narrative: chronological
Cause-effect:chronological
Describe the five outline tests. - Answer- Inclusion (or presence) test: Is everything
included in a category that needs to be there? Add things or enlarge the category.
Exclusion (or absence) test: Are there things in a category that are not supposed to be
there? Get them out or change the category title.
Hierarchy (or horizontal) test: Are the things listed as large categories that should be
listed as sub-categories?
Sequence (or vertical) test: Does the order of the large categories make sense? What is
the most logical way of organizing the outline?
Language (or wording) test: Is the wording of the categories parallel? Example: If each
category is about a department use the word department in each of the category titles to
create parallelism.
How can you fix an exclusion-test problem (outline test 2)? - Answer- Get rid of things
that do not belong in a certain category, or enlarge the category to make that certain
point fit within the category.
List five key ways to analyze and evaluate communication channels. - Answer-
Richness, convenience, speed, permanence, and cost.
What are Aristotle's three rhetorical strategies? Give an example of each. - Answer-
Ethos: how the audience perceives you. Example: genuine.
Logos: appeal to logic. Example: concrete evidence and reasons.
Pathos: appeal to emotions. Example: focus on an emotion/feeling such as love.
Explain the difference between direct and indirect order. - Answer- Direct order: Tell the
audience the main point first followed by details. Use this order with good news and
everyday messages.
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