MCOM 320 FINAL EXAM QUESTIONS AND ANSWERS ALL CORRECT
0 view 0 purchase
Course
MCOM 320
Institution
MCOM 320
MCOM 320 FINAL EXAM QUESTIONS AND ANSWERS ALL CORRECT
What do the four C words of content represent? - Answer- Clear
Complete
Correct
Compelling
Why is the tone of a message important? - Answer- Tone needs to be appropriate to the situation
Why should a good news message have a direct ap...
MCOM 320 FINAL EXAM QUESTIONS
AND ANSWERS ALL CORRECT
What do the four C words of content represent? - Answer- Clear
Complete
Correct
Compelling
Why is the tone of a message important? - Answer- Tone needs to be appropriate to the
situation
Why should a good news message have a direct approach? - Answer- Reader is
excited so give them the good news
Why should a bad news message have an indirect approach? - Answer- Nobody likes
bad news, so give a lead in
What is the difference in the vertical positioning of memos and letters? - Answer- Letters
are vertically centered on a page and memos are not
What does the abbreviation Bcc mean? - Answer- Blind Carbon Copy. People who get
the email will not see who else got it
What is the difference between full-block, modified-block, and simplified letter formats? -
Answer- The full-block format left aligns the writers address and complimentary close,
the modified-block center aligns them. The simplified format replaces the salutation of
the recipient with a subject line.
When should the simplified letter format be used? - Answer- The simplified letter format
works well when writing to a goup or when the recipient's name is gender neutral, such
as Chris or Pat
3 guidelines for managing emails - Answer- Delete spam instantly
Respond to quick action items immediately
Read messages and then file them
What communication factors should you remember when writing to people inside vs
outside your organization - Answer- Outside- formal language
Inside- formal and careful
, What is the difference between primary and secondary research? - Answer- Primary:
Gathering of original data
Secondary: Reviewing information already published
What is Boolean logic? - Answer- Helps narrow searches
Main Boolean operators: AND, OR, NOT
What is plagiarism? - Answer- When people represent other's work as their own
Documentation is important because it gives credibility to your own work and to the
authors
What are the main differences between the two types of Chicago-style documentation?
- Answer- The Documentary-note style is the main difference. It uses footnotes and end
notes to quote sources. The other style lists the author's last name in a citation at the
end of the paper.
Difference between validity and reliability? - Answer- Validity: Based on solid facts and
findings
Reliability: Research must be repeatable
What are the types of random sampling? - Answer- Random: chosen from entire
population
Stratified: chosen from population, representing certain factors
Systematic: chosen from a numbered list of the entire population
What is a multiple choice question? - Answer- Question with pre-prepared answers
Why is sentence variety important - Answer- So info is not boring
What are the disadvantages of ranking questions? - Answer- Difficult process
Doesn't allow respondents to give two options to the same value
Can be derived from a rating-type question
What are the advantages of a rating question? - Answer- Can evaluate options on
numeric scale
Options may receive the same rating
4 ways to improve the response rate of a mailed questionaire - Answer- Clear title and
instruction
Offer incentive
Easy questions
Organize questions
Keep it short
3 categories of business reports - Answer- Periodic
Progress
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Scholarsstudyguide. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.49. You're not tied to anything after your purchase.
