MCOM 320 Ch. 3 TEST QUESTIONS WITH CORRECT ANSWERS
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Course
MCOM 320
Institution
MCOM 320
MCOM 320 Ch. 3 TEST QUESTIONS WITH CORRECT ANSWERS
What is the difference between coherence and cohesion - Answer- Coherence refers to the logical and rational interconnection of ideas, cohesion focuses on specific words that clarify the relationships among the ideas
What is the difference bet...
MCOM 320 Ch. 3 TEST QUESTIONS
WITH CORRECT ANSWERS
What is the difference between coherence and cohesion - Answer- Coherence refers to
the logical and rational interconnection of ideas, cohesion focuses on specific words
that clarify the relationships among the ideas
What is the difference between coherence and unity - Answer- Unity means all
paragraphs are unified and coherence is making sure the flow is logical. Coherence has
to do with how well the information flows. Unity has to do with how the information
builds upon itself.
What is the difference between conclusions and reccomendations - Answer-
Conclusions are generalized findings found in the paper while recommendations
conclude documents by giving the reader a recommendation based on what was written
in the paper.
How does the pattern for writing a bad-news message differ from the pattern for writing
a good-news message? - Answer- Good news- direct with good news first conclusion
reflects the good news
Bad news- indirect with bad news last. more subdued closing with recommendation. no
agenda. middle for de-empahsis
Why is an indirect approach useful in writing bad news messages? - Answer- Enable
you to prepare or condition the reader's mind before giving the bad news thereby
minimizing the shock
List three factors that can make a message difficult to read and understand. Describe
how to minimize those factors. - Answer- New information- redundancy and clear
description
Conceptual information- visual or metaphor to make it more concrete
Large amount of information- break it down into smaller bite-size chunks
What is the difference between analysis, evaluation, and synthesis? - Answer- Analysis
(What)- disassembling something piece by piece so you can understand each part
Evaluation (So What)- judging the relative goodness or badness of something
Synthesis (Now what)- putting things together in a new and better way
What are the 5 basic steps in persuasion? - Answer- 1. framing the problem or issue
2. state your proposed solution
3. provide information to support your argument
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