This document contains my portfolio for the Customer Behaviour course. This course will be taught in year 3 of the business studies, marketing course.
The test was completed with a 6.8 with the help of this portfolio.
Are you happy with this document? I would appreciate it if you leave a pos...
, Inhoudsopgave
Company Information and History...........................................................................................................1
Marketing Information.............................................................................................................................1
Information about the target group.........................................................................................................1
Sustainability, Neuromarketing & Experience Marketing (Week 2).............................................................1
Experience Marketing..............................................................................................................................1
Neuromarketing.......................................................................................................................................2
Types of Learning (Week 3)..........................................................................................................................2
Stages in the decision-making process....................................................................................................2
Learning...................................................................................................................................................3
Involvement.............................................................................................................................................4
Attitude Theory and Behavioural Change (Week 4).....................................................................................4
Changing behaviour.................................................................................................................................4
The tricomponent model (ABC-Model)....................................................................................................5
The uni-dimensionalist model.................................................................................................................5
How does O’Neill influence attitude and create behavioural change?....................................................6
Perceptual Processes (Week 5)....................................................................................................................7
Interpretation and organization: Gestalt Psychology...............................................................................7
Competitors of O’Neill.............................................................................................................................8
Minimalize perceived risk........................................................................................................................8
Maslow’s Need Pyramid..........................................................................................................................8
Reference and Culture group (Week 6)........................................................................................................8
O’Neill Unreasonable campaign (2016)...................................................................................................8
Word of mouth (WOM)..........................................................................................................................10
Values O’Neill is pursuing.......................................................................................................................10
Connection between reference groups and culture...............................................................................10
Introduction of O’Neill (Week 1)..................................................................................................................1
Company Information and History...........................................................................................................1
Marketingmix Information.......................................................................................................................1
Information about their positioning/proposition....................................................................................1
Information about the target group........................................................................................................1
Sustainability, Neuromarketing & Experience Marketing (Week 2).............................................................1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller timduivenvoorden. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.74. You're not tied to anything after your purchase.
