WGU D077|Concepts in Marketing, Sales, and Customer Contact|PA and
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1 of 386
Definition
Analysis of the internal, controllable factors (strengths and
weaknesses) and external, uncontrollable factors (opportunities and
threats) that influence an organization
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, situational analysis SWOT analysis
social media analytical
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2 of 386
Definition
Organized social movement that seeks to help producers in
developing countries achieve better trading conditions while
promoting sustainability
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fair trade ethical consumerism
boycott supply chain transparency
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3 of 386
Definition
,All of a company's marketing efforts that use an electronic device or
the Internet
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advertising digital marketing
content marketing sales promotion
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4 of 386
Definition
When the seller dramatically increases the prices of goods, services, or
commodities to an unreasonable or unfair level
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price gouging prestige pricing
price skimming penetration pricing
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, 5 of 386
Definition
Which interpersonal influence affects consumer behavior through
reference groups, which may be formal or informal, through friendship,
face-to-face interaction, and even indirect contact?
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fair trade
Porter's Five Forces model is a tool for analyzing the competitiveness of a market.
Companies use the Five Forces model to identify opportunities or evaluate
decisions in the context of the environment.
Society
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