100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Samenvatting Market Environment MSMKT21J1 - Grondslagen van de marketing $11.25
Add to cart

Summary

Samenvatting Market Environment MSMKT21J1 - Grondslagen van de marketing

 3 views  0 purchase
  • Course
  • Institution

De samenvatting t is een overzicht van de marketingomgeving en strategische analyse tools. Het behandelt de micro-, meso- en macro-omgevingen, en legt uit hoe deze factoren een bedrijf beïnvloeden. Belangrijke modellen zoals de SWOT-analyse, het Vijf Krachtenmodel van Porter en Ansoff's groeistrat...

[Show more]

Preview 2 out of 8  pages

  • November 29, 2024
  • 8
  • 2024/2025
  • Summary
avatar-seller
Samenvatting Market Environment




Marketingomgeving .................................................................................................................... 2

Interne omgeving ........................................................................................................................ 2

Micro-omgeving ............................................................................................................................ 2

Externe omgeving ....................................................................................................................... 3
Meso-omgeving ............................................................................................................................ 3

Macro-omgeving ........................................................................................................................... 3

SWOT-analyse ............................................................................................................................. 4

Confrontatiematrix ...................................................................................................................... 4

Voorkeursstrategieën .................................................................................................................. 4

Vijf krachten model van Porter .................................................................................................... 5

Leveranciers ................................................................................................................................. 5

Afnemers ....................................................................................................................................... 5
Substituten .................................................................................................................................... 5

Toetreders ..................................................................................................................................... 5
Concurrentie ................................................................................................................................. 6

Groeistrategieën van Ansoff ....................................................................................................... 6
Marktpenetratie ............................................................................................................................. 6
Productontwikkeling..................................................................................................................... 6

Marktontwikkeling ........................................................................................................................ 6
Diversificatie ................................................................................................................................. 6

Cultuurdimensies van Hofstede .................................................................................................. 7

Machtsafstand .............................................................................................................................. 7
Individualisme ............................................................................................................................... 7
Masculiniteit .................................................................................................................................. 7

Onzekerheidsvermijding .............................................................................................................. 8
Termijn denken ............................................................................................................................. 8




1

, Marketingomgeving
Omgevingsfactoren zijn invloeden vanuit de macro-, meso- en micro-omgeving die van
belang zijn voor een onderneming om te kunnen functioneren.




Interne omgeving
Micro-omgeving
à Onderdelen van een onderneming die beïnvloedbaar zijn door de directie.

Voorbeeld: arbeidsomstandigheden, productkwaliteit, kernactiviteit, duurzaamheid, innovatie,
marketing etc.

De interne omgeving bevat beschikbare middelen om het plan uit te voeren, maar ook de
bedrijfsfuncties of afdelingen van een organisatie. De beschikbare middelen binnen elke
organisatie zijn: KANO (kapitaal, arbeid, natuur en ondernemersrisico). De
organisatiestructuur en de bedrijfscultuur maken ook deel uit van de interne omgeving. De
bedrijfscultuur is de mindset van het bedrijf. Dit bepaalt hoe collega’s met elkaar omgaan en
welke mentaliteit er binnen het bedrijf is.




2

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller marilenasarno56. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $11.25. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

52510 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$11.25
  • (0)
Add to cart
Added