IVY TECH BUSINESS 101 FINAL STUDY GUIDE
Which of the following is considered to be the most important reference group?
Family
An autocratic leadership style would be likely to result in..
employees who act as followers.
Following __________, it is common for firms to outsource the most rou...
Which of the following is considered to be the most important reference group?
Family
An autocratic leadership style would be likely to result in..
employees who act as followers.
Following __________, it is common for firms to outsource the most routine and
mundane tasks to an outside company.
job redesign
Billy's favorite part of his job is the chance to meet and socialize with others
working on the same film crew. Billy is at which level of Maslow's hierarchy?
Esteem
Reinforcement theory is based on the assumption that...
individuals will act in a way that results in rewards.
Which of the following is not considered to be part of the marketing
environment?
Technology
Which of the following is an example of a primary drive?
The desire for food
Joseph says, "There are two ways to do everything: my way and the wrong way."
Based on this comment, Joseph is a(n)...
autocratic leader
No matter how well the football team plays, they will win few games because they
are in a league that consists mainly of stronger and larger schools. Expectancy
theory predicts that the football team's motivation will be low due to...
high performance-to-reward expectations.
Willie says, "I love volunteering at Big Brothers. It's great to see the happiness on
a boy's face when I take him to a ball game or read a book with him." Willie's
motivation is...
intrinsic.
Which of the following is an example of an internal/primary source of
information?
Studies conducted by the marketing research department
Which of the following is not part of the marketing mix?
Market
In the original Hawthorne studies, Western Electric engineers found that...
increased lighting and decreased lighting both improved performance.
Julian wastes a lot of time at work. His boss, Brittney, makes him stay after hours
until all of his tasks are complete. Brittney is using...
Theory X.
Frederick Herzberg proposed that job satisfaction and job dissatisfaction...
each existed on a separate scale.
In 1994, IBM began a program to allow some workers to work from home. This
reduced facility costs and increased employee flexibility and morale. This
program is an example of...
, telecommuting.
Julie likes her generous hourly pay at the housecleaning firm where she works,
but hates the boring, repetitive, dead-end nature of her job. Julie's job gives her
satisfaction and dissatisfaction
Which of the following steps in the marketing research process includes
sampling?
Designing the research study
Which of the following is not a major type of market?
Niche
Which of the following is not a characteristic of the way organizations purchase
goods and services compared to the way consumers purchase goods and
services?
Organizations are less likely to involve trained specialists
Which of the following is not relevant for formulating objectives?
They are all relevant
Which of the following is not a part of the definition of leadership?
Coercion and force
Which of the following is the psychological factor that involves the awareness of
cues or stimuli?
Perception
In participative management, workers __________. Employee empowerment calls
for workers to __________.
provide input to decision makers; make decisions
Information about which of the following aspect of competitors' operations is
considered to be the least important?
Advertising agencies used
Which of the following is not a component of a new product philosophy?
Involve only R&D when developing new products
Which pricing objective is the most important of the performance pricing
objective?
Maximizing net profit
Which of the following involves a wholesaler pooling small lots of products into
larger lots?
Concentration
Which of the following type of sales promotion is directed to both consumer and
business buyers?
Samples
Which of the following risk/profit scenarios is most likely to result in a new
product being successful?
Low risk/high profit
Which type of advertising accounted for the highest percentage of total
advertising expenditures in 2013?
Television
Which of the following departments is least likely to be involved in developing
new products?
Human Resources
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