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Introduction to Communication Research Methods Exam Questions and Correct Answers Latest Update (Already Passed) $7.99
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Introduction to Communication Research Methods Exam Questions and Correct Answers Latest Update (Already Passed)

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Introduction to Communication Research Methods Exam Questions and Correct Answers Latest Update (Already Passed) Survey Research - Answers Systematic sampling to measure population characteristics. Questionnaire - Answers Set of questions used for data collection. Items - Answers Questions or s...

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  • November 30, 2024
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  • Introduction to Communication Research Methods
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Introduction to Communication Research Methods Exam Questions and Correct Answers Latest
Update 2024-2025 (Already Passed)

Survey Research - Answers Systematic sampling to measure population characteristics.

Questionnaire - Answers Set of questions used for data collection.

Items - Answers Questions or statements assessing specific variables.

Endpoints - Answers Defined points on a scale for responses.

Likert Scaling - Answers Rating scale measuring attitudes or opinions.

Semantic Differential Scale - Answers Scale measuring emotional responses between two extremes.

Closed-ended Questions - Answers Questions with predefined answer options.

Open-ended Questions - Answers Questions allowing free-form responses.

Demographic Items - Answers Data on participant characteristics, not predictive.

Special Items - Answers Catch-all questions for unanticipated insights.

Response Rates - Answers Percentage of completed surveys returned.

Incentives - Answers Rewards offered to increase survey participation.

Social Desirability Bias - Answers Tendency to respond in socially acceptable ways.

Acquiescence Bias - Answers Participants' tendency to agree with statements.

Causal Claims - Answers Statements asserting cause-effect relationships.

Independent Variable (IV) - Answers Manipulated factor to observe effects.

Dependent Variable (DV) - Answers Measured outcome affected by IV.

Experimental Design - Answers Method altering IV to study its impact.

Between-subjects Design - Answers Participants experience one level of IV.

Within-subjects Design - Answers Participants experience all levels of IV.

Random Assignment - Answers Participants randomly placed in conditions.

Control Condition - Answers Group receiving no exposure to IV.

Confound - Answers Extraneous variable affecting results.

Carryover Effect - Answers Bias from previous conditions affecting responses.

, Medium - Answers Variable influencing the relationship between IV and DV.

Random Selection - Answers Method of choosing participants from a population.

Extraneous Variable - Answers An additional independent variable affecting results.

Internal Validity - Answers Degree to which results are attributable to the treatment.

Comparison Group - Answers Group used as a benchmark for evaluating treatment effects.

Between-Subjects Design - Answers Different participants in each treatment condition.

Quasi-Experiment - Answers Study lacking random assignment but assessing treatment effects.

External Validity - Answers Extent to which findings generalize to other settings.

Within-Subjects Design - Answers Same participants exposed to all treatment conditions.

Pretest/Posttest - Answers Measurements taken before and after treatment.

Time Series - Answers Repeated observations over time to assess changes.

Laboratory Experiment - Answers Controlled environment with high internal validity.

Field Experiment - Answers Conducted in natural settings with high realism.

Nominal Measurement - Answers Categorical data without inherent order or ranking.

Ordinal Measurement - Answers Data with a defined order but no equal intervals.

Interval Measurement - Answers Data with equal intervals but no true zero point.

Ratio Measurement - Answers Data with a true zero point and meaningful ratios.

Descriptive Statistics - Answers Summarizes and describes characteristics of data.

Inferential Statistics - Answers Estimates population parameters from sample data.

Central Tendency - Answers Measures that summarize the center of data distribution.

Standard Deviation (SD) - Answers Measures the spread of scores around the mean.

Null Hypothesis - Answers Prediction stating no effect or relationship exists.

Significance Level (p) - Answers Probability threshold for rejecting the null hypothesis.

Pearson's r - Answers Correlation coefficient measuring linear relationship strength.

T-Test - Answers Statistical test comparing means between two groups.

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