Communication Research Methods Chapter 11 Exam Questions and Correct Answers Latest Update 2024 (Rated A+)
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Communication Research Methods Chapter 11
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Communication Research Methods Chapter 11
Communication Research Methods Chapter 11 Exam Questions and Correct Answers Latest Update 2024 (Rated A+)
data analysis - Answers The process of examining what data mean to researchers.
statistical data analysis - Answers The process of examining what quantitative data mean to researchers.
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Communication Research Methods Chapter 11 Exam Questions and Correct Answers Latest Update
2024 (Rated A+)
data analysis - Answers The process of examining what data mean to researchers.
statistical data analysis - Answers The process of examining what quantitative data mean to researchers.
descriptive statistical data analysis - Answers Statistical data-analytic procedures used to construct
simple descriptions about the characteristics of a set of quantitative data, including (a) numerical
indicators that summarize the data, called summary statistics; (b) converting raw scores into what are
called standard scores; and (c) constructing visual displays of data.
inferential statistical data analysis - Answers Statistical data analytic procedures used for estimation and
significance testing.
summary statistic - Answers A numerical indicator that best summarizes the data set.
measures of central tendency (representative values) - Answers Measures the describe the center point
of a distribution of quantitative data.
mode - Answers A measure of central tendency that indicates which score or value in a distribution
occurs most frequently.
antimode - Answers The score or value in a distribution that occurs the least.
bimodal distribution - Answers A distribution of data that has two modes.
unimodal distribution - Answers A distribution of data that has only one mode.
multimodal distribution - Answers A distribution of data that has three or more modes.
median - Answers A measure of central tendency that divides a distribution of quantitative data at the
50th percentile, or exactly in half; the core above which and below which half the observation fall.
mean - Answers A measure of central tendency that is the arithmetic average, computed by adding all
the scores in a distribution of interval/ratio data and dividing by the total number if scores.
trimmed mean - Answers A procedure used when there are extreme scores that lead the mean to be an
atypical or unrepresentative middle point, and involves removing the most extreme scores from the
distribution.
Winsorizing - Answers A procedure used where there are extreme scores that lead the mean to be an
atypical or unrepresentative middle point that involves changing the most extreme scores to the next
less extreme score.
geometric mean - Answers An appropriate mean for measuring relative change.
harmonic mean - Answers An appropriate mean when averaging rates.
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