Pastas R Us Statistical ReportUniversity of PhoenixDAT/565: Data Analysis and Business Analytics 06:57:04 GMT -05:00Pastas R Us Statistical ReportPastas R Us stands as a rapidly expanding restaurant chain, currently boasting a presence in 74 locations. Our forte lies in crafting distinctive pasta d...
Pastas R Us stands as a rapidly expanding restaurant chain, currently boasting a presence
in 74 locations. Our forte lies in crafting distinctive pasta dishes, earning accolades from our
loyal customer base. This report is structured into three distinctive sections to shed light on
various facets of interest. The first section articulates the report’s objectives, delineates the
data’s nature, and encapsulates descriptive findings. Moving on to the second section, it delves
into the analysis and interpretation of scatter plots, unraveling the relationships observed and
drawing conclusive insights from these correlations. The final section, Section 3, extrapolates
recommendations based on the findings, addressing crucial questions such as the effectiveness of
expansion criteria and correlation between loyalty cards and sales growth. Furthermore, it
extends recommendations pertaining to market positioning, cultural representation, and
community engagement. To bolster these recommendations, the section advocates for the
collection of additional information through surveys or censuses, essential for gauging the
effectiveness of our proposed strategies.
Section 1: Scope and Descriptive Statistics
This report aims to assess the efficacy of Pastas R’Us’ current expansion criteria,
loyalty card program, and marketing position. The company’s strategic approach involves
establishing new restaurants within a 3-mile radius that aligns with its target demographic
profile: customers aged 25-45, households boasting an income above the national median, and a
clientele with at least 15% having a college education. Our analysis will delve into the data
amassed from all 74
Pastas R’ Us establishments, encompassing crucial metrics like average sales per customer,
year- over-year sales growth, and the utilization of loyalty cards as a percentage of sales.
Additionally, key indicators such as annual sales per square footage will be examined to assess
the value of
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