Wk 3 Summative Assessment: Innovation ReportUniversity of Phoenix 06:37:19 GMT -05:00As a healthcare manager, it is important to recognize the diverse needs and preferences of our consumers. Understanding consumer demographics and investigate how media, social networks, branding, marketing, and com...
, As a healthcare manager, it is important to recognize the diverse needs and preferences of
our consumers. Understanding consumer demographics and investigate how media, social
networks, branding, marketing, and communication contribute to their decision-making process
allow us to determine both the positive and negative influences these channels have on
healthcare consumer choices. In this report, I will be focusing on the pros and cons to social
media, what impact do news media and social networking have on consumers’ choice of
healthcare services, how health care organizations’ branding, marketing, and communication
influence a consumer’s choice, and how communication and educational efforts may differ
when marketing health care services to consumers of different generations.
Pros and Cons to Social Media in Healthcare
Social media has tremendously improved the networking, education, and other activities
within the healthcare industry. However, these tools also present some potential risks. Some of
the pros to social media in healthcare are increased patient engagement, faster dissemination of
information, networking and collaboration, health education and promotion (Ventola, 2014).
First, social media allows patients to easily connect with healthcare providers, using social media
platforms such as twitter and Facebook for example, healthcare providers can interact with
patients and provide patient education and health monitoring. Second, healthcare professionals
can share important updates, news, and research findings with a wider audience through social
media platforms. Third, social media allows medical professionals to participate in online
communities, connect with colleagues, share knowledge, and collaborate on research projects.
Finally, healthcare organizations use social media to promote health campaigns, educate people
about diseases and treatments, and raise awareness about specific issues.
06:37:19 GMT -05:00
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