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Behind the scenes / on-set OE1 (cijfer 8)
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Heyy hier mijn OE1 document van behind the scenes! Mijn cijfer was een 8, en veel van de onderzoeken kan je overnemen.
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1,Inhoudsopgave
Voorwoord.................................................................................................................................................... 5
Onderzoek- Introductie.................................................................................................................................. 6
De probleemstelling.............................................................................................................................................6
Omgevingsfactoren..............................................................................................................................................6
Probleemanalyse..................................................................................................................................................6
Onderzoeksdoel...............................................................................................................................................6
De exacte opdracht..........................................................................................................................................7
Kernbegrippen.................................................................................................................................................7
Onderzoek- methodologie.............................................................................................................................. 7
Omschrijving deskresearch..................................................................................................................................7
Voorbereiding interview.......................................................................................................................................7
Kwaliteit van het onderzoek.................................................................................................................................8
Bevindingen briefing:...........................................................................................................................................9
Conclusie:.........................................................................................................................................................9
Productie: Concept...................................................................................................................................... 10
Conceptvoorstel:.................................................................................................................................................10
Productie (Planning): (max. 500 woorden/1 pagina).....................................................................................10
Productie: Offerte........................................................................................................................................ 11
M&O BMC................................................................................................................................................... 11
M&O: GSP................................................................................................................................................... 12
M&O Duurzaamheid.................................................................................................................................... 13
Duurzaamheid....................................................................................................................................................13
PPP.....................................................................................................................................................................13
People............................................................................................................................................................13
Planet.............................................................................................................................................................13
Profit..............................................................................................................................................................13
KOFTIG................................................................................................................................................................14
Bronnenlijst................................................................................................................................................. 15
Bijlage......................................................................................................................................................... 22
Onderzoek................................................................................................................................................... 22
Bijlage 1- aanmeldformulier......................................................................................................................... 22
Bijlage 2: onderbouwing van de probleemstelling......................................................................................... 26
Bijlage 3: methodologie matrix..................................................................................................................... 27
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,Bijlage 4: uitgebreide versie voorbereiding interview....................................................................................27
Bijlage 5: uitwerking SWOT-analyse.............................................................................................................. 28
Strengths:...........................................................................................................................................................28
Een directe samenwerking met de koffieboeren:.........................................................................................28
Duurzame koffie:............................................................................................................................................28
Verse koffie:...................................................................................................................................................28
Maatschappelijke impact:..............................................................................................................................29
Weaknesses:.......................................................................................................................................................29
Koffie duurder dan concurrenten:.................................................................................................................29
Niet/nauwelijks actief op sociale media:.......................................................................................................29
Maar 3 soorten koffie:...................................................................................................................................29
Opportunities:....................................................................................................................................................29
De vraag naar koffie stijgt:.............................................................................................................................29
Mensen willen duurzame koffie:...................................................................................................................29
Threats:..............................................................................................................................................................30
Veranderingen in het klimaat:.......................................................................................................................30
Inflatie:...........................................................................................................................................................30
Concurrentie:.................................................................................................................................................30
Bijlage 6: uitwerking Context-canvas............................................................................................................ 31
Demographic trends:..........................................................................................................................................31
Rules & Regulations:..........................................................................................................................................31
Economy & environment:...................................................................................................................................31
Competition:.......................................................................................................................................................32
Technology trends:.............................................................................................................................................32
Customer needs:.................................................................................................................................................32
Uncertainties:.....................................................................................................................................................32
Bijlage 7: verslag van de briefing met Ziggy Jakobs........................................................................................ 33
Op welke online platformen ligt bij jullie op dit moment de focus voor promotie?...........................................33
Welke kenmerken van de doelgroep zijn bij jullie bekend?................................................................................33
Wat voor methode is gewenst bij het contact?..................................................................................................33
Wie zijn op dit moment jullie grootste concurrenten?.......................................................................................33
Wat is de gewenste lengte van de promotie video?..........................................................................................33
Productie..................................................................................................................................................... 34
Bijlage 8: uitleg over de genres..................................................................................................................... 34
creative non-fiction:...........................................................................................................................................34
branded content:................................................................................................................................................34
Bijlage 9- Concept voorstel (verhaal)............................................................................................................ 34
Bijlage 10: Visuele weergave concept........................................................................................................... 35
Bijlage 11: Offerte........................................................................................................................................ 36
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, M&O........................................................................................................................................................... 38
Bijlage 12: Bmc-model uitwerking................................................................................................................ 38
Key-partners.......................................................................................................................................................38
Key-activities......................................................................................................................................................39
Key-resources.....................................................................................................................................................39
Cost-structure:....................................................................................................................................................39
Value propositions..............................................................................................................................................39
costumer relationship.........................................................................................................................................39
Channel...............................................................................................................................................................40
Customer segments............................................................................................................................................40
Renvenue stream................................................................................................................................................40
Bijlage 13: waarde propositie model............................................................................................................ 40
De cirkel..............................................................................................................................................................40
Klantvoordelen...............................................................................................................................................40
Klant taken.....................................................................................................................................................41
Klant pijn punten...........................................................................................................................................41
Het vierkant........................................................................................................................................................41
Voordeel verschaffers....................................................................................................................................41
Pijnverzachters:..............................................................................................................................................41
Producten en diensten...................................................................................................................................41
Bijlage 14: Duurzaamheid............................................................................................................................. 41
Bijlage 15: PPP-model uitgewerkt................................................................................................................. 42
People............................................................................................................................................................42
Planet.............................................................................................................................................................42
Profit..............................................................................................................................................................42
Bijlage 16: Koftig model uitwerking.............................................................................................................. 42
Bijlage 17: Kernbegrippen............................................................................................................................ 43
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