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GEINTEGREERDE COMMUNICATIE OE44 (INHOLLAND)

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GEEN HERKANSING. Compleet adviesplan over een beroeps gerelateerd praktijkprobleem in een organisatie (Foot Locker) voor Geïntegreerde communicatie (OE44) van semester 2 van leerjaar 2. Perfect voorbeeldverslag.

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  • March 24, 2020
  • March 25, 2020
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  • 2018/2019
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OE44
GEINTEGREERDE
COMMUNICATIE
Hogeschool Inholland Diemen
Docent | Luuk van Leeuwen
OE44 | Geïntegreerde communicatie
Business studies | Klas BS201
Studiejaar 2 | 2018 – 2019
Datum | 21 april 2019

, Adviesrapport




Auteurs Hind el Bakali 618984@student.inholland.nl
Cindy Lee 619144@student.inholland.nl
Achraf Marghich 620932@student.inholland.nl
Kacey Yip 619621@student.inholland.nl

Locatie Hogeschool Inholland Diemen
Opleiding Business Studies
Klas BS201
Leerjaar 2
Studiejaar 2018-2019
Docent Luuk van Leeuwen

Semester 2: Thema Veranderen & Implementeren
Vak OE44 Geïntegreerde communicatie
Versie 1
Datum 21 april 2019

,Voorwoord
Voor u ligt het adviesrapport voor Foot Locker. Dit rapport bevat alle opdrachten ter afronding
van het vak ‘Geïntegreerde communicatie’; van semester 2: ‘Thema Veranderen &
Implementeren’. Dit rapport is geschreven door: Hind el Bakali, Cindy Lee, Achraf Marghich
en Kacey Yip. Als studenten van Business Studies aan de Hogeschool van Inholland hebben
wij dit rapport met plezier gemaakt en in elkaar gezet. Daarbij zou ik graag alle betrokkenen
bedanken voor hun steun.

Dit rapport bestaat uit een adviesplan over een beroeps gerelateerd praktijkprobleem in een
organisatie (Foot Locker) bestaande uit zes onderdelen: de oriëntatie, Intakegesprek, een
communicatieanalyse, een plan van aanpak, de onderzoeksresultaten met topiclijst en het
uiteindelijke advies.

Veel leesplezier toegewenst.


Hind el Bakali, Cindy Lee, Achraf Marghich en Kacey Yip,

Amsterdam zondag 21 april 2019

, Inhoudsopgaven


Inleiding.......................................................................................................................................................... 5

Oriëntatie ....................................................................................................................................................... 6
1.1 De organisatie ............................................................................................................................................... 6
1.3 Gesprekspartner ............................................................................................................................................ 7
2.1 Agenda .......................................................................................................................................................... 8
2.2 Informatie opvragen ..................................................................................................................................... 8
2.4 Afspraken met de opdrachtgever .................................................................................................................. 9

Communicatieanalyse ................................................................................................................................... 10
3.1 Context van het probleem en interne communicatie .................................................................................. 10
3.2 Corporate communicatie............................................................................................................................. 10
3.3 Marketingcommunicatie ............................................................................................................................. 10
3.4 Stakeholders/ doelgroepen ......................................................................................................................... 11
3.5 Communicatiestrategie ............................................................................................................................... 12
3.6 Propositie .................................................................................................................................................... 13

Plan van aanpak............................................................................................................................................ 14
4.1 Uiteindelijke opdrachtformulering .............................................................................................................. 14
4.2 Communicatiedoelstellingen ....................................................................................................................... 15
4.3 Onderzoeksplan........................................................................................................................................... 15
4.4 Fasering ....................................................................................................................................................... 16
4.5 Budget ......................................................................................................................................................... 17

Onderzoeksresultaten................................................................................................................................... 18
5.1 Topiclijst kwalitatieve onderzoek ................................................................................................................ 18
5.2 Topiclijst kwantitatieve onderzoek.............................................................................................................. 19

Advies........................................................................................................................................................... 20
5.1 Communicatiecanvas .................................................................................................................................. 20
5.2 Antwoord hoofdvraag ................................................................................................................................. 21
5.3 Antwoord deelvragen.................................................................................................................................. 21

Bibliografie ................................................................................................................................................... 22

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