Describe relationship marketing To do this, search for two diverse sources for information,
copy and paste using quotation marks, and acknowledge the sources: Relationship
marketing Assignment, UOL, UK
Describe relationship marketing To do this, search for two diverse sources for information,
copy and paste using quotation marks, and acknowledge the sources: Relationship
marketing Assignment, UOL, UK
Request Plagiarism Free Answer
University
University of London (UOL)
Subject
,Relationship Marketing
Describe the development of relationship marketing
Introduction [Use materials from the task and the assessment content to form an
introduction]
Describe relationship marketing. To do this, search for two diverse sources of information,
copy and paste using quotation marks, and acknowledge the sources. Give me your
definition. Include all the key features of relationship marketing [excellent customer
service, customer engagement -listening and involving customers, customer reward,
business-wide approach, long-term/lifetime relationship, building customer profile and
shopping habits, and information-led marketing]
Explain the difference between transaction marketing and relationship marketing
Competition
Describe the market area that your chosen business operates in. Who are the major players?
What is their market share? What is the level of competition in this market area? What are
some of the indicators of competition in this industry? [ price match campaigns, equivalent
products, venture into non-food, etc.]
Examine how competition has increased the cost of acquiring customers [cost of customer
acquisition can be measured in terms of advertisement cost, free gifts, sales promotion cost,
etc.
How has increased competition led to the development of relationship marketing?
Competition offers customers a choice from around the globe. Describe the role of internet
technology in unlimited offers. Increased choices make it difficult to obtain and keep
customers.
Research and add pictures of marketing activities that they are using to compete better,
marketing activities that make them appear more attractive to customers.
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