Exam (elaborations)
COMPLETE TEST BANK: Principles Of Marketing, 12th Edition By Philip Kotler Latest Update.
COMPLETE TEST BANK: Principles Of Marketing, 12th Edition By Philip Kotler Latest Update.
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Content preview
COMPLETE TEST BANK:Principles Of Marketing, 12th Edition
By Philip Kotler Latest Update.
,True/False
1 : In Most Cases, In Order For A Firm To Succeed In A Competitive Market, It Needs To Have
A ClearUnderstanding Of The Marketplace And Produce Products Based On The Wants And
Needs Of The Customers, Rather Than Expecting The Customers To Want The Products
Manufactured Solely Based On The Assessment Of The Firms Internal Capabilities.
A : True
B:
False
Correct Answer : A
2 : With The Help Of An Effective Sales Force That Devises High-Quality Sales Techniques, A
Sales-Oriented Firm Can Successfully Convince Customers To Purchase Goods And
Services That They Neither Wanted Nor Needed.
A : True
B:
False
Correct Answer : B
3 : The Internet And The Extensive Use Of Social Media Have Fueled The Change In Power
FromConsumers And Business Users To Manufacturers And Retailers.
A : True
B:
False
Correct Answer : B
4 : Customers Perceive High-Quality Products That Are Sold At High Prices To Be A Good
Value.A : True
B : False
Correct Answer : B
5 : Training Plays An Important Role In Customer Service And Relationship
Building.A : True
B : False
Correct Answer : A
6 : The Organizations That Are Frequently Noted For Delivering Superior Customer Value And
Providing High Levels Of Customer Satisfaction Assign Employees To Teams And Teach Them
Team-Building Skills.
A : True
B:
False
Correct Answer : A
7 : A Sales-Oriented Firm Defines Its Mission In Terms Of Benefits Its Customers Seek,
While AMarket-Oriented Firm Defines Its Business In Terms Of Goods And Services.
,A : True
B:
False
Correct Answer : B
, 8 : A Sales-Oriented Firm Targets Its Products At Everybody, While A Market-Oriented
OrganizationAims At Selling Its Products To A Specific Customer Group.
A : True
B:
False
Correct Answer : A
9 : Thrift Stores Seek To Achieve Profitability Through High Sales
Volumes.A : True
B : False
Correct Answer : B
10 : Marketing Determines Prices And Pricing Policies That Contribute To Achieving
TheFundamental Objectives Of Most Businesses.
A : True
B:
False
Correct Answer : A
11 : Marketing Career Opportunities Almost Exclusively Exist In Nonbusiness
Organizations.A : True
B : False
Correct Answer : B
Multiple Choice
12 : Which Of The Following Statements Is Not True Of Marketing?
A : Marketing Focuses On Practices That Deliver Value And Benefits To Customers.
B : Marketing Focuses Primarily On Selling Goods, Services, And/Or Ideas To Customers.
C : Marketing Employs The Combined Use Of Communication, Distribution, And Pricing
Strategies.D : Marketing Involves Building Long-Term, Mutually Rewarding Relationships With
Customers.
Correct Answer : B
13 : Which Statement Expresses The American Marketing Association (Ama)S Core Definition
OfMarketing?
A : Marketing Is A Philosophy, An Attitude, A Perspective, Or A Management Orientation That
Stresses Customer Satisfaction.
B : Marketing Is An Organization Function And A Set Of Processes Implemented In Order To Ensure
Customer Satisfaction.
C : Marketing Refers To Personal Selling That Focuses Solely On Selling Goods, Services,
And/OrIdeas To Customers.
D : Marketing Involves Building Long-Term, Mutually Rewarding Relationships That Are
BeneficialExclusively To The Sellers.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller NurseDorcas. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $17.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
60904 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now