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Shapes of Public Opinion - answer✔1) Normal, bell
Ex: What is your political ideology? Ranges from extreme to extreme, but most are moderate
2) Skewed: everyone gives same answer
3) Bi-modal: two answers given most often
Problems/Limitations with Polls - answer✔1) Respondents
Non-attitudes: don't have an opinion
Doorstep opinions: make up answer on the spot
2) Survey/Poll
Question wording/order
Leading questions/push polling
Ginsberg Concerns with Polling - answer✔Polling has transformed public opinion:
a) No longer a product of the efforts of concerned individuals
b) Presentation through attitudes instead of behaviors
c) Constrained responses instead of spontaneous assertions
Fiorina's Culture War - answer✔Americans are NOT bitterly and deeply divided
There is no raging culture war
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