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samenvatting gedrag & maatschappij bachelor 1

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Dit is een samenvatting van het vak gedrag& maatschappij van de eerste bachelor TEW. Dit is een samenvatting van de powerpoints en de nodige aspecten van het boek. Met deze samenvatting heb ik een 16/20 behaald.

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  • December 4, 2024
  • 135
  • 2024/2025
  • Summary
  • Secondary school
  • 3e graad
  • 1
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2021-
2022




Gedrag en maatschappij
WERKCOLLEGES EN HOORCOLLEGES
1E BACHELOR HANDELSINGENIEUR
Inhoudsopgave
Hoorcollege 1: Gedrag 25 februari 2022...................................................................................5
1.INLEIDING........................................................................................................................................ 5
2.HET VAK GEDRAG EN MAATSCHAPPIJ........................................................................................... 6
3.HOMO SAPIENS: EEN BIJZONDER PARADOX.................................................................................6
4.WIE IS DE HOMO SAPIENS?............................................................................................................ 7
5.GESCHIEDENIS................................................................................................................................ 7
5.1 Gedragswetenschappen zijn een huwelijk tussen rationalisme en empirie................................7
5.2 Oorsprong gedragswetenschappen: interessen voor bewustzijn , deze wilde technieken uit de
fisiologie gebruiken om theorie uit het bewustzijn te krijgen..........................................................7
5.3 Conflict leidt tot waaier van wetenschappelijke benadering......................................................7
5.4 Moderne benaderingen.............................................................................................................. 8
6.WAAROM GEDRAGSWETENSCHAPPEN VOOR ECONOMEN?........................................................8
6.1 Begrip voor economische anomalieën (= feiten)........................................................................8
6.2 Gedrag en bedrijfskunde............................................................................................................ 9

, 6.3 Een goede theorie is domein-overschrijdend en beidt toepassingsmogelijkheden in diverse
uiteenlopende gebieden................................................................................................................... 9
Werkcollege 2: De biologische basis van het gedrag 4 maart 2022................................................10
1.GESCHIEDENIS VAN HET LEVEN OP AARDE...............................................................................10
2.GEDRAG.......................................................................................................................................... 10
3.HET BREIN (EVOLUTIE)................................................................................................................. 10
4.WERKING VAN HET ZENUWSTELSEL........................................................................................... 11
4.1. Neuron of cel........................................................................................................................... 11
4.2. De werking.............................................................................................................................. 11
4.3. Hoe snel is een zenuwimplus?.................................................................................................12
4.4. Organisatie van het zenuwstelsel............................................................................................12
5.NEUROTRANSMITTERS................................................................................................................. 13
5.1. Dopamine................................................................................................................................. 13
6.HET BREIN..................................................................................................................................... 13
Hoorcollege 2: De biologische basis van het gedrag 4 maart 2022................................................14
1.DOELSTELLINGEN......................................................................................................................... 14
2.NATURE VERSUS NURTURE......................................................................................................... 15
3.GEDRAGSGENETICA EN HERITABILITEIT....................................................................................15
3.1 Gedrag = f(genen, omgeving en gen*omgeving)......................................................................16
4.EPIGENETICA................................................................................................................................. 16
4.1 Wat is epigenetica?................................................................................................................... 16
4.2 Hoe werkt epigenetica.............................................................................................................. 16
4.3 Epigenetica is overal................................................................................................................ 17
4.4 Genetica en de verantwoordelijkheid voor de diversiteit.........................................................17
5.EVOLUTIE....................................................................................................................................... 17
5.1 Evolutie via natuurlijke selectie................................................................................................ 17
5.2 Evolutie via verwantschapselectie............................................................................................18
5.3 Evolutie via seksuele selectie................................................................................................... 18
5.4 Evolutie via culturele groepsselectie........................................................................................ 18
6.DE SOCIALE HERSENEN HYPOTHEKE......................................................................................... 19
6.1 Evidentie dat het leven in grotere groepen heeft bijgedragen tot de evolutie van intelligentie
........................................................................................................................................................ 19
6.2 Algemeen besluit...................................................................................................................... 20
Werkcollege 3: Neuro-economie 11 maart 2022.............................................................................20
1.STUDIE VAN DE HERSENEN: ONDERZOEKSMETHODEN...........................................................20
1.1 lestsels en laesies..................................................................................................................... 20
1.2 Elektronische en magnetische stimulatie.................................................................................20
1.3 Elektro-encefalografie (EEG).................................................................................................... 21
1.4 Beeldstudies............................................................................................................................. 21
2.NEURO-ECONOMIE....................................................................................................................... 21
3.AGENDA: HOE NEMEN MENSEN BESLISSINGEN?.....................................................................22
3.1 Kiezen tussen verschillende productie.....................................................................................22
3.2 Sociale uitwisselingen.............................................................................................................. 22
3.3 Tijd verdisconteren................................................................................................................... 23
4.KRITIEK OP DE NEURO-ECONOMIE............................................................................................. 23
5.TOEKOMST VAN DE NEURO-ECONOMIE.....................................................................................24
5.1 Verleden.................................................................................................................................... 24
Hoorcollege 3: Bewustzijn 11 maart 2022.......................................................................................24
1.WAT IS BEWUSTZIJN?.................................................................................................................... 24
2.TOEPASSINGEN VAN BEWUSTZIJN............................................................................................... 25
2.1 Slapen....................................................................................................................................... 25
2.2 Meditatie.................................................................................................................................. 25
2.3 Hypnose.................................................................................................................................... 26
3.PSYCHOLOGISCHE EIGENSCHAPPEN GEKOPPELD AAN HET BEWUSTZIJN.............................26
4.BEWUST BESEF IMPLICEERT GEEN BEWUSTE WIL...................................................................29
5.SENSATIE EN PERCEPTIE............................................................................................................. 29
5.1 Begrippen sensatie en perceptie..............................................................................................29
PAGINA 1

, 5.2 Sensatie en perseptie zijn losgekoppelde processen................................................................29
6.BEWUST ZIEN EN BEWUST WAARNEMEN...................................................................................30
6.1 Bewuste perceptie.................................................................................................................... 30
7.PERCEPTUELE CONSTANTIEWET................................................................................................. 30
8.IS BEWUSTZIJN CONTORLEERBAAR?.......................................................................................... 31
Werkcollege 4 : Is het bewustzijn sturend? 18 maart 2022............................................................32
1.AANWIJZINGEN VOOR BEPERKTE BEWUSTE CONTROLE..........................................................32
1.1 Illusionaire sensaties................................................................................................................ 32
1.1.1 Eerste aanwijzing van bewuste controle...............................................................................32
1.2 Automatismen........................................................................................................................... 32
1.3 Veranderingsblindheid.............................................................................................................. 32
1.4 Bewustzijn vraagt tijd............................................................................................................... 32
1.5 Hersenlateralisatie................................................................................................................... 33
2.IS HET BEWUSTZIJN STUREND?................................................................................................... 35
3.ONS INFORMATIEVERWERKINGSSYSTEEM IS EEN ‘DUBBEL RESPONSE’ SYSTEEM..............35
4.IS ER VRIJE WIL?............................................................................................................................ 36
Hoorcollege 4: Emoties 18 maart 2022........................................................................................... 36
1.HISTORISCH OVERZICHT.............................................................................................................. 36
1.1 Charels Darwin......................................................................................................................... 36
1.2 William James........................................................................................................................... 36
1.3 Walter Cannon.......................................................................................................................... 37
1.4 Waarderingtheorie.................................................................................................................... 37
1.5 Schachter’s 2-factoren theorie................................................................................................. 37
2.TRANSFER VAN EXCITATIE........................................................................................................... 38
2.1 Schachter & singer 1974.......................................................................................................... 38
2.2 Aaron & Dutton 1974................................................................................................................ 38
3.EIGENSCHAPPEN VAN EMOTIES.................................................................................................. 39
3.1 Reactie op iets uitzonderlijks.................................................................................................... 39
3.2 Emoties zijn expressief............................................................................................................. 39
3.3 Emoties veroorzaken opwinding...............................................................................................39
3.4 Emoties zijn gekoppeld aan conginitieve waardering..............................................................40
3.5 Emoties zijn actiegericht.......................................................................................................... 40
4.DE FUNCTIONELE BENADERING VAN EMOTIES........................................................................41
4.1 Door hun actiegerichthied verhogen emoties de overlevingskansen.......................................41
4.2 Emoties zijn informatief............................................................................................................ 42
5.EMOTIES EN SOCIALE RELARIES................................................................................................. 43
5.1 Emoties als adaptaties om samenwerking in groep te bevorderen..........................................43
Werkcollege 5: Geheugentest 25 maart 2022..................................................................................44
1.SERIËLE POSITIECURVE............................................................................................................... 44
1.1 Verklaring voor het seriële positie effect..................................................................................44
1.2 Traditioneel Model van het geheugen (volgend Atkinson &Shiffrin)........................................44
2.GEHEUGEN.................................................................................................................................... 44
2.1 Korte termijn geheugen (KT).................................................................................................... 44
2.2 Lange termijn geheugen (LT)................................................................................................... 45
2.3 Werkgeheugen model............................................................................................................... 45
2.4 Werkgeheugen en executieve functies......................................................................................45
2.5 Informatie opslaan (KT → LT)................................................................................................... 45
3.EBBINGHAUS VERGEET-CRUVE.................................................................................................... 46
4.DE 7 ZONDEN VAN HET GEHEUGEN............................................................................................ 46
4.1 Adaptieve redenen voor de zonden van het geheugen.............................................................47
Hoorcollege 5: Cognitie 25 maart 2022........................................................................................... 47
1.BEGRIPPEN..................................................................................................................................... 47
2.INFORMATIE.................................................................................................................................. 47
2.1 Informatie verwerken............................................................................................................... 47
2.2 Dubbele informatieverwerking.................................................................................................48
3.RATIONALITEIT.............................................................................................................................. 49
3.1 Rationaliteit en het keuzegedrag van mensen..........................................................................49
PAGINA 2

, 3.2 Affectheuristiek........................................................................................................................ 49
3.3 Beschikbaarheidsheuristiek...................................................................................................... 50
3.4 Representativiteitsheuristiek.................................................................................................... 50
3.5 Beslissingskaders..................................................................................................................... 50
3.6 Beperkte rationaliteit............................................................................................................... 51
3.7 Fast and frugal heuristics......................................................................................................... 51
4.INTELLIGENTIE (NIET ENKEL VOOR MENSEN...........................................................................51
4.1 Intelligentiedefiniëren vs meten............................................................................................... 51
4.2 Intelligentie opvatting van Cattell:........................................................................................... 52
4.3Spearman’s “G” factor............................................................................................................... 52
4.4 Psychometrische versus cognitieve theorieën van intelligentie...............................................52
4.5 Gardner’s meervoudige intelligentietheorie.............................................................................52
5.PROBLEEMOPLOSSEND DENKEN................................................................................................ 53
Werkcollege 6: Leerprocessen 1 april 2022....................................................................................54
1.WAAROM LEREN?.......................................................................................................................... 54
2.SOORTEN LEERPROCESSEN......................................................................................................... 54
2.1 Klassieke conditionering........................................................................................................... 54
2.2Appetitieve conditionering........................................................................................................ 54
2.3Aversieve conditionering........................................................................................................... 55
2.4Operante conditionering (instrumenteel leren).........................................................................55
2.5Vergelijking aversieve versus appetitieve conditionering.........................................................55
2.6Klassieke en operante conditionering (instrumenteel leren).....................................................56
3.BEKREACHTIGING SCHEMA’S....................................................................................................... 57
4.STRAFFEN EN BELONEN.............................................................................................................. 57
4.1Negatieve effecten van straf...................................................................................................... 57
5.KRITIEK OP CONDITIONERINGSPROCESSEN..............................................................................58
5.1Tolman’s cognitieve kaarten...................................................................................................... 59
6.PROCESSEN IN HET OBSERVEREND (SOCIAAL) LEREN............................................................59
7.DRIEWEGSINTERACTIE: OMGEVING, INDIVIDU EN GEDRAG....................................................59
8.NIEUWE KIJK OP LEERPROCESSEN: “PREDICTIEVE CODING”..................................................59
Hoorcollege 6: Mensen in groep 1 april.....................................................................................61
1.EXPERIMENT: THE ROBBERS CAVE VAN MUZAFER SHERIF.....................................................61
2.SOCIALE DILEMMA’S EN HET VRIJUITBUITERSPROBLEEM.......................................................62
2.1Het gevangenisdilemma of het 2-persoonsdilemma..................................................................62
2.2Het pubkliek goed spel (n-personen gevangenisdilemma)........................................................62
2.3Samenwerking in een sociaal dilemma......................................................................................63
3.HOE SAMENWERKING IN SOCIALE DILLEMA’S BEVORDEREN?................................................63
3.1Strategisch – vervul het eigenbelang......................................................................................... 63
3.2Emotioneel – speel in op het groepsbelang...............................................................................64
Epiloog; wat maakt ons typisch menselijk? Aan wat danken we ons succes?.........................64
1.HET SUCCES VAN HOMO SAPIENS.............................................................................................. 64
2.WIE IS HOMO SAPIENS?................................................................................................................ 65
Lesweek 6: Sociaal kapitaal 1 april 2022........................................................................................66
1.SOCIAAL KAPITAAL........................................................................................................................ 66
2.RELATIES........................................................................................................................................ 66
2.1 Eigenschappen......................................................................................................................... 66
2.2Soorten sociale netwerken........................................................................................................ 66
2.MAKERLAARS................................................................................................................................. 66
3.GELIJKEN EN CLUSTERS............................................................................................................... 67
3.1 Gelijken..................................................................................................................................... 67
3.2Clusters; dicht, onderlung verbonden.......................................................................................67
4.ASYNCHRONE WEDERKERIGHEID............................................................................................... 67
5.MYTHE VAN HET INDIVIDUALISME.............................................................................................. 68
6.BUSINESS CASE VOOR SOCIAAL KAPITAAL.................................................................................68
7.BEHEER JE SOCIAAL KAPITAAL.................................................................................................... 68
8.SOCIAAL KAPITAAL EN ETHIEK.................................................................................................... 68
9.EVALUEER JE SOCIAAL KAPITAAL................................................................................................. 69
PAGINA 3

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