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COM2602 - ASSIGN 1-90100
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STUDENT NUMBER: 54141362 MARKER: K v.d SCHYFFCOM2602: SEMESTER 2/2015
QUESTION 1 20/20
COMMUNICATION IN THE ORGANISATION
1.1 Levels of strategy /10
1.1.1 Enterprise strategy /2
1.1.2 Corporate strategy * /2
1.1.3 Business strategy /2
1.1.4 Functional strategy /2
1.1.5 Operational strategy /2
1.2 Discuss strategic planning as an extension of the strategic concept. /4
1.3 Discuss the following two (2) fields of communication with specific /6
reference to their area of interest (their scope).
1.3.1 Marketing communication /3
1.3.2 Corporate communication /3
QUESTION 2
INTEGRATING ORGANISATIONAL COMMUNICATION 20/20
2.1 Identify and outline three (3) reasons that have led to the need for 0/6
integration
2.1.1 External market trends /2
2.1.2 Trends within the organization /2
2.1.3 Societies’ demands for organisational integrity: /2
2.2 (5) locations in the organisation that are centrally important to /14
communication integration. Provide practical examples from the scenario.
2.2.1 Translating the organisation’s mission into strategy /2
2.2.2 Implementing strategy /3
2.2.3 Planning and executing external communication /3
2.2.4 Delivering service /3
2.2.5 Forming customer expectations of the organisation and its products or services /3
TECHNICALPRESENTATION
Title page 0/1
Declaration 1/1
Table of contents 1/2
Sources consulted 1/2
Referencing technique 1/2
Spelling and grammar 1/1
Assignment formatting O/1
Total 5/10
ASSIGNMENT TOTAL 45/50
% 90
NOTE:
Questions indicated with a (*) indicates that only half the mark were awarded for the earned
Mark because it was copied directly without referencing.
, COM2602-54141362
Com2602- Integrated Organisational Communication
Semester 2- Assignment 1
I, the undersigned, hereby declare that this is my own and personal
work, except where the work(s) or publications of others have been
acknowledged by means of reference techniques.
I have read and understood Tutorial Letter CMNALLE/301 regarding
technical and presentation requirements, referencing techniques and
plagiarism (University of South Africa 2015:7).
My Name: Fatima Zoutenberg
My student Number: 54141362
Unique Assignment Number: 579646
Date: 13 August 2015
Witness: Kashifa Dheopursad
, COM2602-54141362
Table of Contents
1 INTRODUCTION .......................................................................................................................................................1
2 MAIN EMPHASIS OF THE FOLLOWING LEVELS OF STRATEGY: .............................................................................1
2.1 Enterprise strategy ...........................................................................................................................................1
2.2 Corporate strategy ............................................................................................................................................1
2.3 Business strategy ..............................................................................................................................................1
2.4 Functional strategy ...........................................................................................................................................2
2.5 Operational strategy .........................................................................................................................................2
3 STRATEGIC PLANNING ........................................................................................................................................2
4 FIELDS OF COMMUNICATION .............................................................................................................................3
4.1 Area of interest (their scope) of marketing communication .............................................................................3
4.2 Area of interest (their scope) of corporate communication..............................................................................3
5 REASONS THAT HAVE LED TO THE NEED FOR INTEGRATION ...................................................................................4
6 THE FIVE LOCATIONS THAT ARE VITAL TO COMMUNICATION INTEGRATION WITHIN AN ORGANISATION ........5
7 CONCLUSION ......................................................................................................................................................8
SOURCES CONSULTED
Appendix .................................................................................................................................................................. 11
Appendix A: Scenario one .................................................................................................................................... 11
Addendum A ............................................................................................................................................................ 11
Self-assessment and self-evaluation..................................................................................................................... 11
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