, Chapteroo1:ooMassooCommunication,ooCulture,ooandooMediao
oLiteracy
Chapteroo1:ooMassooCommunication,ooCulture,ooando
MediaooLiteracy
TestooQuestions
Multiple-ChoiceooQuestions
1. Communicationooisoobestoodefinedooas
a. theootransmissionooofooaoomessageoofromooaooreceiverootoooaoosource.
b. conversationoobetweenootwoooorooaoofewoopeople.
c. theooprocessooofoocreatingoosharedoomeaning.
d. theooproductooofoolargeoomediaooind
ustries.ooAnswer:ooc
Bloom’soolevel:ooRemember
2. Feedbackoois
a. theooresponseootoooaoogivenoocommunication.
b. distortionootypicallyooattributedootoooelectronicooequipment.
c. sometimesoopresentooinoocommunication.
d. rarelyoopresentooinoocommunica
tion.ooAnswer:ooa
Bloom’soolevel:ooRemember
3. Communicationoobetweenootwoooorooaoofewoopeopleoois
a. massoocommunication.
b. feedback.
c. interpersonaloocommunication.
d. reciprocaloocommunicatio
n.ooAnswer:ooc
Bloom’soolevel:ooRemember
4. Whenoomessagesooareootransformedoointoooanoounderstandableoosignooandoosymbol
oosystemoobyooaooparticipantooinootheoocommunicationooprocess,
isoosaidootooohaveoooccur
red.
a. noise
b. encoding
c. decoding
d. feedback
ooAnswer:oob
Bloom’soolevel:ooRemember
5. Whenoosignsooandoosymbolsooareoointerpretedoobyooaooparticipantooinootheoocommunicationoop
rocess,
oo isoosaidootooohaveoooccurred.
a. noise
b. encoding
c. decoding
Baran:ooIntroductionootoooMassooCommunication:ooMediaooLiteracyooandoo TB-
Culture,oo9e 1oo|oo1
©oo2017oobyooMcGraw-
HillooEducation.ooThisooisooproprietaryoomaterialoosolelyooforooauthorizedooinstructoroouse.ooNotooauthorizedooforoosaleooo
roodistributionooinooanyoomanner.ooThisoodocumentoomayoonotoobeoocopied,ooscanned,ooduplicated,ooforwarded,oodistributed
,oooroopostedooonooaoowebsite,ooinoowholeoooroopart.
, Chapteroo1:ooMassooCommunication,ooCulture,ooandooMediao
d. feedback oLiteracy
ooAnswer:ooc
Baran:ooIntroductionootoooMassooCommunication:ooMediaooLiteracyooandoo TB-
Culture,oo9e 1oo|oo2
©oo2017oobyooMcGraw-
HillooEducation.ooThisooisooproprietaryoomaterialoosolelyooforooauthorizedooinstructoroouse.ooNotooauthorizedooforoosaleooo
roodistributionooinooanyoomanner.ooThisoodocumentoomayoonotoobeoocopied,ooscanned,ooduplicated,ooforwarded,oodistributed
,oooroopostedooonooaoowebsite,ooinoowholeoooroopart.
, Chapteroo1:ooMassooCommunication,ooCulture,ooandooMediao
oLiteracy
Bloom’soolevel:ooRemember
6. Anythingoothatoointerferesoowithoosuccessfuloocommunicationooisoosaidootooobe
a. noise.
b. encoding.
c. decoding.
d. feedback.
Answer:ooa
Bloom’soolevel:ooRemember
7. Inoocommunication,ootheoomeansoobyoowhichoomessagesooareoocarriedoois
a. theoofeedbackooloop.
b. encoding.
c. decoding.
d. theoomediu
m.ooAnswer:ood
Bloom’soolevel:ooRemember
8. Theooprocessooofoocreatingoosharedoomeaningoobetweenootheoomassoomediaooandootheirooaudi
encesoois
a. massoocommunication.
b. feedback.
c. interpersonaloocommunication.
d. encoding.
ooAnswer:ooa
Bloom’soolevel:ooRemember
9. Inoomassoocommunication,oofeedbackooisootypically
a. instantooandoodirect.
b. quiteoopowerful.
c. absent.
d. delayedooandooinferent
ial.ooAnswer:ood
Bloom’soolevel:ooUnderstand
10. Large,oohierarchicallyoostructuredooorganizationsooareootypicalooof
a. massoocommunication.
b. feedback.
c. interpersonaloocommunication.
d. noise.
ooAnswer:ooa
Bloom’soolevel:ooUnderstand
11. Ongoingooandooreciprocaloomessagesooareoocharacteristicooof
a. massoocommunication.
b. feedback.
c. interpersonaloocommunication.
d. noise.
ooAnswer:ooc
Bloom’soolevel:ooUnderstand
Baran:ooIntroductionootoooMassooCommunication:ooMediaooLiteracyooandoo TB-
Culture,oo9e 1oo|oo3
©oo2017oobyooMcGraw-
HillooEducation.ooThisooisooproprietaryoomaterialoosolelyooforooauthorizedooinstructoroouse.ooNotooauthorizedooforoosaleooo
roodistributionooinooanyoomanner.ooThisoodocumentoomayoonotoobeoocopied,ooscanned,ooduplicated,ooforwarded,oodistributed
,oooroopostedooonooaoowebsite,ooinoowholeoooroopart.
